We teamed up with Purpose Tea, a brand that does more than just make amazing drinks—they’re on a mission to empower women tea pickers in Africa. Our goal was to help bring that mission to life online, using social media and video to tell their powerful story and show off their vibrant teas.
The big challenge? Standing out in a busy market while making sure the heart of their mission stayed front and center. We focused on what makes Purpose Tea different: their deep commitment to uplifting women. We created social media content that felt authentic and inspiring—bold images, real stories, and a voice that speaks with purpose. We also produced a dynamic promotional video that blended their flavorful teas with the real impact they’re making.
Our efforts paid off. More people started discovering Purpose Tea and connecting with their mission. Social engagement jumped—more likes, shares, and meaningful conversations. Their follower count grew, and the video helped drive new interest and support. It’s been amazing to watch a community form around a brand that stands for something bigger than just a product.
