Doggy Hairnets
Photography / PR / Social media / Video production / Web design & development
Client context
DoggyHairnets is a unique and playful product line of dog clothes designed to trap shedding hair before it spreads all over your home. The brand mixes humor with practicality—and they wanted a commercial that would do the same.
The brief
DoggyHairnets came to Rage Agency to create a fun, quirky national TV commercial. Instead of a simple product demo, they wanted something with a storyline that would grab attention and stick in viewers’ minds.
Creative approach & execution
We developed a humorous, plot-driven script, produced custom props, and directed a full-scale shoot. The commercial was fun, memorable, and—most importantly—effective. (And yes, no animals were harmed in the making!) The commercial’s success led to Rage Agency being hired as agency of record. From there, we gave the brand a full refresh: a bold new logo, a redesigned eCommerce website, custom product photography and videos, and a social media marketing plan that keeps the brand top-of-mind (and in feeds).
Connected expertise
Related work.
Shared context.
All projects 
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Let’s give your
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A better brand. A harder-working website. A team that connects the dots. Tell us where you want to go.