CLIENT: AYOBA FOODS
OVERVIEW
Ayoba Foods brings high-quality, authentic South African snacks—like biltong and droëwors—to the U.S. market. Their mission is to share bold, healthy flavors with snack lovers everywhere. We’ve been working with them to strengthen their digital presence through branded videos, fresh photo and video content, and updates to their website.
CHALLENGES & APPROACH
Ayoba already had a great product, but needed better content and a stronger online experience to match. The challenge was to create visuals and website updates that reflected the brand’s story, quality, and energy. We started by producing branded videos that told the story of Ayoba’s roots, showed how the snacks are made, and highlighted what makes them different. We also created a collection of sharp, appetizing photos and videos for use across the website, social media, and ads. At the same time, we made website enhancements to improve user experience and better showcase products.
THE RESULT
The new videos and photos gave Ayoba a fresh, professional look that’s helping them stand out online. Website engagement has improved, with customers spending more time on the site and exploring products. The brand now feels more alive and inviting—just like the snacks themselves.
