Chicago Dips
Web design & development

Client context
Chicago Dips is a custom auto exterior company that specializes in using Plasti Dip to transform the look of cars—offering a stylish, affordable alternative to traditional paint or wraps. With a millennial-focused audience, the brand is all about color, creativity, and standing out on the road.
The brief
Chicago Dips needed a website that reflected the loud, fun, and fearless energy of its brand. The goal was to showcase their wild portfolio with a bold, in-your-face design that instantly grabs attention and gets people excited about customizing their ride.
Creative approach & execution
We built a high-impact, full-screen experience that leans heavily on vivid visuals and bright colors. Full-screen videos and photos dominate the layout, allowing Chicago Dips’ custom car work to speak for itself. The site acts as a rolling portfolio, filled with energy and edge. To complete the brand, we created a comic-inspired logo—drawing influence from the look and feel of classic Marvel comics—to add attitude, flair, and instant visual recognition.
Connected expertise

Related work.
Shared context.
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