Client work

York Center Fire District

Photography / Video production / Web design & development

York Center Fire District project

Client context

The York Center Fire Department approached Rage Agency with a unique challenge: help them market and sell a used fire engine. What began as a simple asset sale quickly turned into a strategic marketing opportunity—with an exceptional result.

The brief

Rage was brought in to develop a complete sales strategy that would appeal to the right buyers and reflect the engine’s quality and service history.

Creative approach & execution

We designed and launched a custom, single-purpose website that professionally showcased the vehicle’s features and condition. To support the listing, we photographed and filmed the engine on-site, producing high-quality visuals that helped it stand out from standard government auction listings. We also developed a targeted email list and executed a campaign to reach qualified buyers across the country.

Connected expertise

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