The Santelli Group
Web design & development / Design / Social media
Client context
The Santelli Group is an employee benefits advisory led by Tina Santelli. The website artwork positions the firm around one idea: results improve when carriers, brokers, and employers work toward the same goal, and a low rate on its own does not guarantee good execution.
Website design
The design concept builds the site around a single visual idea: alignment. A warm cream ground, deep navy typography, and restrained gold accents give the advisory a considered, unhurried presence, and one consistent three-colour system carries the brand across every screen. An editorial serif headline sets the tone against a clean sans-serif for supporting text, with a clear type hierarchy that lets a visitor read each page in order without effort. Generous margins, fine rules, and short gold accent lines do the structural work in place of decoration, so each idea stays separated and easy to scan. Photography follows the same discipline: a close-cropped portrait set into the layout rather than dropped on top of it. Implementation runs across desktop, tablet, and mobile, with the composition reflowing at each breakpoint so the hierarchy, the whitespace, and the next step remain intact on a phone screen.
Social creative
The social creative is a set of individual posts, each built to stand on its own in a feed. Navy, cream, and gold carry the brand through every one, with photography and thin gold line graphics supporting a single idea per post. Headlines such as “Alignment changes outcomes,” “Strategy beyond the rate,” “Carriers. Brokers. Employers.” and “Turn strategy into action” keep the argument consistent from post to post, while others prompt the reader to start a conversation. Each post carries the thesantelligroup handle for brand recall.
Connected expertise
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