Overview
Unusual Minds is a bold, thought-provoking podcast series that brings together unconventional thinkers, boundary-pushers, and fearless creators. With each episode, the show dives into the mindset and backstory of people doing work that challenges norms and reshapes industries—from founders and futurists to artists and athletes.
Brief
The creators of Unusual Minds approached Rage Agency to help launch the podcast with a digital presence as striking and original as the voices behind the mic. The goal was to create a platform that reflects the podcast’s sharp energy, elevates guest content, and invites listeners to explore the show beyond just a stream.
Work
We developed a quirky, performance-focused website that mirrors the tone of the show—fun, modern, and built to convert curiosity into listenership. We integrated podcast episodes, guest bios, and cross-platform subscription options to Apple Music and Spotify. Our team also designed and executed a social media strategy that builds community, fuels discovery, and keeps engagement high between episodes.
Results
Unusual Minds now has a cohesive, high-impact digital ecosystem that amplifies its voice and its guests. From the studio to the feed, every touchpoint is designed to reflect the podcast’s unique mission: spotlighting minds that don’t think inside the box—because they’ve already built a better one.
