Tag: strategy

We The People Apparel Store

ALL DRESSED UP

CLIENT: WE THE PEOPLE APPAREL STORE

OVERVIEW

We The People Store is a bold, patriotic clothing brand built for people who wear their values with pride. Rage Agency was brought in from day one to help launch this startup as a full-blown eCommerce brand. Our job? Build the entire Shopify site, design the clothing and accessories, and create a lifestyle look that would truly connect with the audience.

CHALLENGES & APPROACH

We were given a tight deadline—three months to launch—but we delivered the full brand and website in just six weeks. From the start, we focused on building a clean, fast, and easy-to-use Shopify site. But we didn’t stop there. We also designed the full range of apparel and accessories, and produced powerful lifestyle imagery that helped customers see themselves in the brand. This visual content also played a huge role in the ads that drove traffic and sales.

THE RESULT

Just two months after launch, We The People Store was making over $100,000 in revenue—a huge achievement in the crowded online apparel world. The brand has quickly become a top name in its space, with loyal shoppers and strong daily sales. It’s proof that great branding, strategy, and speed really do pay off.

VISIT WE THE PEOPLE APPAREL WEBSITE

Apr 1, 2023
Lush MedSpa

LOOKS ARE MORE THAN SKIN DEEP

CLIENT:LUSH MEDSPA

OVERVIEW

Lush Medspa is a brand-new luxury medspa offering skincare, injectables, and wellness treatments. As a startup, they needed a full digital presence built from the ground up. We helped them launch with a fresh, modern website, strong SEO setup, and high-quality photos and videos to showcase their space and services from day one.

CHALLENGES & APPROACH

Starting from scratch meant we had to create everything—design, structure, content, and visuals. Lush Medspa didn’t have an existing website or digital footprint, so our goal was to build a strong, professional online presence that made an instant impression. We began by creating a clean, easy-to-navigate website that reflected the calming, upscale vibe of the spa. We also built in SEO best practices to help them rank locally and get found on Google. To bring it all to life, we captured beautiful photos and videos of the team, the space, and key treatments, giving future clients a real feel for what to expect.

THE RESULT

Lush Medspa launched with a strong, polished digital presence that builds trust and drives interest. The site is already bringing in traffic, showing up in search results, and helping new clients discover and book their services.

VISIT LUSH MEDSPA WEBSITE

Apr 1, 2023
Dimension Admissions

COLLEGE ADMISSIONS

CLIENT: DIMENSION ADMISSIONS

OVERVIEW

Dimension Admissions helps students get into top colleges by offering expert advice and coaching. We’ve been working with them to improve their website so it’s faster, easier to find online, and better reflects their brand. This includes SEO (search engine optimization), branding updates, migrating their site to a new hosting platform, and improving overall speed.

CHALLENGES & APPROACH

The original website had a few problems—it was slow, hard to update, and wasn’t showing up well in search results. On top of that, the branding didn’t clearly show how helpful and professional the Dimension Admissions team really is. We started by moving their website to a faster, more reliable hosting platform. Then, we updated the branding to look clean, modern, and trustworthy. We also worked on SEO so that families searching for college admissions help can now find the site more easily on Google. Finally, we improved the speed so visitors have a better experience.

THE RESULT

Since the updates, the site loads faster, looks better, and ranks higher in search engines. It’s easier for students and parents to find what they need—and to trust that they’re in the right place for college admissions support.

VISIT DIMENSION ADMISSIONS WEBSITE

Apr 1, 2023
Chicago Neuro

RETRAIN YOUR BRAIN

CLIENT:CHICAGO NEURO

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OVERVIEW

We’re working with Chicago Neuro, a team focused on helping people with brain and spine conditions live better lives. They wanted a complete digital refresh, so we built everything from the ground up—a brand new logo, brand identity, website, and video content for social media. Our goal was to make them stand out and feel approachable at the same time.

CHALLENGES & APPROACH

One challenge was making their online presence feel as warm and welcoming as their in-person care. Their old website was a little outdated and hard to navigate, so we gave it a full refresh. Now it’s cleaner, easier to use, and makes it simple for people to learn about services or book an appointment. At the same time, we created social media content that focuses on helpful tips, positive messages, and the importance of mental health. Everything we shared was designed to build trust and make people feel comfortable reaching out.

THE RESULT

The feedback has been awesome. Chicago Neuro now has a strong, professional look that matches the quality of their care. Website visits are up, and people are spending more time on the site. Social media videos are getting great engagement, helping build trust with current and future patients.

VISIT CHICAGO NEURO WEBSITE

Apr 1, 2021
Tango Comics

CARTOONS RULE!

CLIENT:TANGO COMICS

OVERVIEW

We’re teaming up with Tango Comics to help share their awesome stories with a bigger audience. They create bold, fresh comics that spotlight diverse voices and original characters. Our job is to boost their digital presence with a brand-new website, fun videos, and creative social media content.

CHALLENGES & APPROACH

One of the main challenges was making sure the website felt as exciting and dynamic as their comics. We built a new site that’s easy to explore, mobile-friendly, and packed with bold visuals. We also worked on videos that show off behind-the-scenes moments, character stories, and upcoming releases. On social media, we post regularly to keep fans engaged, using eye-catching graphics, sneak peeks, and creator spotlights. The goal? Build a growing community of readers who are just as passionate as the creators.

THE RESULT

The impact has been strong. The new website is getting more traffic, and visitors are sticking around longer to explore the content. Social media engagement has jumped—fans are liking, commenting, and sharing more than ever. Tango Comics is starting to build buzz in the indie comic space, and more people are connecting with their unique stories and creative vision.

VISIT TANGO COMICS WEBSITE

Apr 1, 2021
Westmont Special Events

Keeping a Town Together

CLIENT: Westmont Special Events

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OVERVIEW

Westmont Special Events is a volunteer-led organization that brings the community of Westmont, IL together through exciting events all year long. From street fairs to seasonal celebrations, they help make the town feel connected and full of life.

CHALLENGES & APPROACH

Their old website was outdated, hard to update, and didn’t really meet the needs of all the people who use it—volunteers, residents, and visitors. It was also tough for the team to keep things current. Our goal was to make a site that was modern, super easy to use, and easy for the team to manage. We built a brand-new WordPress website with clearly organized sections so users can quickly find event info, volunteer opportunities, and news. We also created branded photo and video content to capture the energy of the events and bring the site and social media pages to life.

THE RESULT

The new site is faster, better organized, and way easier to keep updated. It helps the community stay in the loop and get involved. With ongoing photo and video updates, Westmont Special Events now has a digital presence that’s just as vibrant as the events they put on. The community connection has never looked better! With ongoing content creation, they have a great story to tell!

VISIT WESTMONT SPECIAL EVENTS WEBSITE

Oct 15, 2016
Liberty Laser Solutions

PUTTING TECH IN ITS PLACE

CLIENT: Liberty Laser Solutions

OVERVIEW

Liberty Laser Solutions is one of the top remanufacturers of laser printer cartridges in the U.S. Their focus is on delivering high-quality products while supporting a greener planet through sustainable practices.

CHALLENGES & APPROACH

Liberty Laser had a strong reputation in the industry, but their website didn’t reflect the forward-thinking, eco-friendly values that set them apart. The site was outdated, not mobile-friendly, and didn’t clearly communicate the unique story behind their remanufacturing process. Our goal was to create a fresh, modern website that tells the Liberty Laser story and highlights their commitment to sustainability. We redesigned the site to work seamlessly on mobile devices and structured the content around their process, values, and eco-friendly impact.

THE RESULT

The new website introduces visitors to Liberty Laser Solutions in a clear and engaging way. It walks users through how their cartridges are remanufactured and why choosing Liberty is better for both business and the environment. The design is clean and modern, with strong visuals and messaging that reinforce the brand’s green mission.

Liberty Laser Solutions now has a professional, mobile-friendly site that matches the quality of their products. The story of sustainability and innovation is front and center—making it easier for customers to understand their impact and choose a smarter solution.

VISIT Liberty Laser Solutions WEBSITE

Sep 15, 2016
Right Fit Gym

MAKING FAMILY FITNESS FUN

CLIENT: RIGHT FIT GYM

[embedyt] http://www.youtube.com/embed?layout=gallery&listType=playlist&list=PLcnVCwymgcjkvp1BlR9h79S6QUbYGx6mX[/embedyt]

OVERVIEW

Right-Fit Gym is a personal training and group fitness gym founded by Suzanne Gray. It’s all about community, inclusiveness, and results. What started as a single gym has grown into multiple locations—and the team isn’t slowing down anytime soon.

CHALLENGES & APPROACH

When Right-Fit opened its second location, they needed a fresh brand identity and a clear marketing strategy—but didn’t have time to hit pause. Like rewiring a plane mid-flight, we had to start making improvements while keeping things moving. Our first step was creating a unified brand voice and look across all digital platforms. From there, we kicked off a content-driven strategy with branded videos, fresh photos, and a new website that feels clean, inviting, and energetic. We also launched regular social media campaigns to boost awareness and get the community excited.

THE RESULT

The new website gives Right-Fit a polished online presence that matches the energy of the gym itself. Social media engagement is up, and the branded photo and video content is helping to drive more inquiries and sign-ups. With monthly marketing sprints in place, Right-Fit now has both momentum and a plan for long-term growth. And yes—we’re having a blast doing it!

Sep 15, 2016
China Ball Tours

Bringing Basketball Pros to China

CLIENT: China Ball Tours

OVERVIEW

China Ball Tours is a brand-new company bringing international attention to basketball in China. By organizing exciting matches that feature well-known basketball players, the brand aims to put these high-energy games on a global stage—and attract fans, sponsors, and athletes from around the world.

CHALLENGES & APPROACH

As a startup, China Ball Tours needed a digital presence that was both eye-catching and functional. The website and social media had to serve multiple roles: showcase games and players, share updates like a news hub, and help attract sponsors and athletes. Our goal was to create a simple, visual-forward design that puts the spotlight on the action. We kicked things off by building a clean, modern website and setting up all key social media platforms. Then we captured powerful photo and video content to bring the story to life.

THE RESULT

With strong visuals and storytelling, China Ball Tours is off to a fast and exciting start—building fans, attracting talent, and gaining attention worldwide.

VISIT China Ball Tours WEBSITE

Aug 15, 2016
Midwest Performance Gym

The successful gym that started as an idea

CLIENT: Midwest Performance Gym

[embedyt] http://www.youtube.com/embed?layout=gallery&listType=playlist&list=PLcnVCwymgcjmqWGcjXRJH-Qcb6HI9Pgv7[/embedyt]

OVERVIEW

Midwest Performance is a women-only gym in the Chicagoland area, built to empower women through fitness, community, and support. It offers a welcoming environment where women of all ages and fitness levels can feel confident and strong. Rage Agency was asked to help build the gym brand from scratch as the gym itself was being conceived of.

CHALLENGES & APPROACH

The gym had a great mission and a growing presence in-person, but its brand identity online needed development. The colors, logo, and tone needed to show clearly what the gym stood for at first glance. Our job was to build the brand, build the digital presence, and set the stage for future marketing efforts. We started by finalizing the brand colors and creating the logo for a polished, modern look. Then, we built the website to better reflect the gym’s vibe and mission. We also create all social media channels and applied the new brand visuals consistently. To support growth, we created a set of baseline marketing materials to help with lead generation and promotions.

THE RESULT

Midwest Performance now has a strong, unified brand presence that feels powerful, feminine, and clear. With a new website and consistent visuals across all platforms, the gym is ready to grow—and future marketing campaigns already have a solid foundation to build on.

VISIT Midwest Performance WEBSITE

Aug 15, 2016