Tag: PR

We The People Apparel Store

ALL DRESSED UP

CLIENT: WE THE PEOPLE APPAREL STORE

OVERVIEW

We The People Store is a bold, patriotic clothing brand built for people who wear their values with pride. Rage Agency was brought in from day one to help launch this startup as a full-blown eCommerce brand. Our job? Build the entire Shopify site, design the clothing and accessories, and create a lifestyle look that would truly connect with the audience.

CHALLENGES & APPROACH

We were given a tight deadline—three months to launch—but we delivered the full brand and website in just six weeks. From the start, we focused on building a clean, fast, and easy-to-use Shopify site. But we didn’t stop there. We also designed the full range of apparel and accessories, and produced powerful lifestyle imagery that helped customers see themselves in the brand. This visual content also played a huge role in the ads that drove traffic and sales.

THE RESULT

Just two months after launch, We The People Store was making over $100,000 in revenue—a huge achievement in the crowded online apparel world. The brand has quickly become a top name in its space, with loyal shoppers and strong daily sales. It’s proof that great branding, strategy, and speed really do pay off.

VISIT WE THE PEOPLE APPAREL WEBSITE

Apr 1, 2023
Lush MedSpa

LOOKS ARE MORE THAN SKIN DEEP

CLIENT:LUSH MEDSPA

OVERVIEW

Lush Medspa is a brand-new luxury medspa offering skincare, injectables, and wellness treatments. As a startup, they needed a full digital presence built from the ground up. We helped them launch with a fresh, modern website, strong SEO setup, and high-quality photos and videos to showcase their space and services from day one.

CHALLENGES & APPROACH

Starting from scratch meant we had to create everything—design, structure, content, and visuals. Lush Medspa didn’t have an existing website or digital footprint, so our goal was to build a strong, professional online presence that made an instant impression. We began by creating a clean, easy-to-navigate website that reflected the calming, upscale vibe of the spa. We also built in SEO best practices to help them rank locally and get found on Google. To bring it all to life, we captured beautiful photos and videos of the team, the space, and key treatments, giving future clients a real feel for what to expect.

THE RESULT

Lush Medspa launched with a strong, polished digital presence that builds trust and drives interest. The site is already bringing in traffic, showing up in search results, and helping new clients discover and book their services.

VISIT LUSH MEDSPA WEBSITE

Apr 1, 2023
Luther Head, ex-NBA

OVERVIEW

We worked with Luther Head, former NBA player, to help build his personal brand off the court. He’s passionate about giving back, coaching young athletes, and sharing his story. Our job is to help more people connect with who he is today—through a brand-new website, updated photos and videos, and strong social media content.

CHALLENGES & APPROACH

One challenge was balancing Luther’s past as a pro athlete with his current mission. We wanted to highlight his NBA career, but also focus on what he’s doing now—mentoring, training, and inspiring the next generation. We built a clean, modern website that tells his full story and makes it easy to learn about his camps, speaking, and coaching. We also captured fresh photos and videos to show his energy and heart. On social media, we’re posting motivational content, highlights from his events, and behind-the-scenes moments that show who Luther really is.

THE RESULT

The response has been great. Fans and new followers are connecting with Luther in a whole new way. Website traffic is growing, and people are reaching out for bookings and training. His social content is getting more engagement every week, helping him build a powerful, positive presence beyond basketball.

VISIT LUTHER HEAD WEBSITE

Apr 1, 2022
BASE FIT GYM

Overview

Base Fit Gym is a boutique training facility dedicated to developing young athletes and preparing them for the next level—college athletics. With a focus on discipline, performance, and personalized coaching, Base Fit helps student-athletes build the foundation they need to succeed both on and off the field.

Brief

Base Fit needed a brand and digital presence that reflected its mission: serious training for serious athletes. The goal was to create a strong, athletic-focused identity that would resonate with student-athletes, parents, and coaches looking for a clear pathway to college-level sports.

Work

We built a bold and energetic website that reflects the drive and determination at the heart of the Base Fit experience. The site highlights key training programs, athlete success stories, and the gym’s hands-on coaching approach. Visuals focus on real athletes in action, paired with messaging that emphasizes growth, commitment, and long-term results. We also supported social media and email strategy to attract new families and keep the Base Fit community engaged.

Results

Base Fit Gym now has a clear, compelling digital presence that speaks directly to its audience. The brand positions the gym as a trusted partner in athletic development—and a launching pad for future college athletes.

[embedyt] http://www.youtube.com/embed?layout=gallery&listType=playlist&list=PLcnVCwymgcjmz_4Xky5B9Rg5z6aNFdBMZ[/embedyt]

May 9, 2020
Right Fit Gym

MAKING FAMILY FITNESS FUN

CLIENT: RIGHT FIT GYM

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OVERVIEW

Right-Fit Gym is a personal training and group fitness gym founded by Suzanne Gray. It’s all about community, inclusiveness, and results. What started as a single gym has grown into multiple locations—and the team isn’t slowing down anytime soon.

CHALLENGES & APPROACH

When Right-Fit opened its second location, they needed a fresh brand identity and a clear marketing strategy—but didn’t have time to hit pause. Like rewiring a plane mid-flight, we had to start making improvements while keeping things moving. Our first step was creating a unified brand voice and look across all digital platforms. From there, we kicked off a content-driven strategy with branded videos, fresh photos, and a new website that feels clean, inviting, and energetic. We also launched regular social media campaigns to boost awareness and get the community excited.

THE RESULT

The new website gives Right-Fit a polished online presence that matches the energy of the gym itself. Social media engagement is up, and the branded photo and video content is helping to drive more inquiries and sign-ups. With monthly marketing sprints in place, Right-Fit now has both momentum and a plan for long-term growth. And yes—we’re having a blast doing it!

Sep 15, 2016
ARDS Foundation

Helping all those affected by ARDS

CLIENT: ARDS Foundation

OVERVIEW

The ARDS Foundation is a nonprofit dedicated to helping people affected by Acute Respiratory Distress Syndrome. Through education, support, and advocacy, they provide critical resources for patients, families, and healthcare professionals navigating this serious condition.

CHALLENGES & APPROACH

While the foundation had been doing incredible work for years, it needed a refreshed identity and a stronger digital presence to reach more people and expand its impact. The brand and website no longer reflected the energy and urgency of its mission. Our goal was to reintroduce the ARDS Foundation to the public in a way that felt both professional and heartfelt.

THE RESULT

To kick things off, we launched a logo design contest to bring fresh ideas into the brand and find a visual identity that captured the foundation’s purpose. Once the new logo was selected, we redesigned the website to better showcase ARDS-related resources, events, and personal stories. The updated site is easy to navigate, mobile-friendly, and puts a strong focus on the Foundation’s causes and community impact.

The new branding and website have breathed new life into the ARDS Foundation. It’s now easier for people to find support, learn more, and get involved—helping the organization grow its visibility and reach more families in need.

VISIT ARDS Foundation WEBSITE

Dec 15, 2015
McCorkle Litigation Services

OVERVIEW

We work closely with Midwest Hotrods on an ongoing marketing engagement. Our goal is to help them stand out online and show off the amazing custom cars they build. This ongoing project includes updating their brand look, creating fun and engaging videos, taking cool photos of their work, and building a clean, easy-to-use website.

CHALLENGES & APPROACH

One of the biggest challenges was making sure people could really see and feel how much skill and heart goes into every car Midwest Hotrods builds. Before we got involved, their online presence wasn’t telling their full story. So, we focused on creating fresh, exciting content—behind-the-scenes videos, photos of their team in action, and a website that’s easy to navigate. Everything we’ve done is designed to help people connect with the brand and get excited about what they do.

THE RESULT

Overview

McCorkle Litigation Services is a leading provider of court reporting and litigation support services, trusted by law firms and legal professionals across the country. For over a decade, Rage Agency has served as their agency of record, supporting the brand through continuous growth, modernization, and industry leadership.

Brief

McCorkle needed a long-term partner to help elevate and maintain their brand presence across print, digital, and experiential channels—one that understood both the fast-paced legal world and the importance of consistent, professional communication.

Work

Over the past 10 years, Rage Agency has led the strategy, design, and execution of McCorkle’s full marketing presence. We’ve delivered a complete brand refresh, multiple iterations of their corporate website, high-quality video content, print advertising, trade show collateral, social media strategy, and client communications. We’ve also supported internal messaging and recruiting initiatives—ensuring the brand remains strong both inside and out.

Results

McCorkle Litigation Services continues to lead in a highly competitive industry, supported by a consistent, polished brand that reflects its professionalism and trustworthiness. Our long-term partnership has delivered measurable value—and we’re proud to help power their continued success.

[embedyt] http://www.youtube.com/embed?layout=gallery&listType=playlist&list=PLcnVCwymgcjmUsFq6JgPtjDPb6-k36642[/embedyt]

VISIT McCorkle Litigation Services Website

Jun 13, 2015
Doggy Hairnets

Overview

DoggyHairnets is a unique and playful product line of dog clothes designed to trap shedding hair before it spreads all over your home. The brand mixes humor with practicality—and they wanted a commercial that would do the same.

Brief

DoggyHairnets came to Rage Agency to create a fun, quirky national TV commercial. Instead of a simple product demo, they wanted something with a storyline that would grab attention and stick in viewers’ minds.

Work

We developed a humorous, plot-driven script, produced custom props, and directed a full-scale shoot. The commercial was fun, memorable, and—most importantly—effective. (And yes, no animals were harmed in the making!) The commercial’s success led to Rage Agency being hired as agency of record. From there, we gave the brand a full refresh: a bold new logo, a redesigned eCommerce website, custom product photography and videos, and a social media marketing plan that keeps the brand top-of-mind (and in feeds).

Results

DoggyHairnets went from a clever idea to a nationally recognized brand. The new digital presence, paired with strategic content and marketing, helped increase visibility, build loyalty, and grow sales—all with the same playful spirit that makes the product unforgettable.

May 9, 2015
Walking Dead’s Walkers Among Us: World Premiere

Overview

Rage Agency had the honor of organizing and covering the red carpet world premiere of Walkers Among Us—a powerful documentary that dives deep into the passionate fanbase of The Walking Dead. The event was a celebration of fandom, filmmaking, and the cultural impact of one of television’s most iconic series.

Brief

Our role was to deliver full media coverage of the premiere, including red carpet interviews, press junket content, full event recording, and post-event video editing. The goal was to create engaging content for promotion, press, and fans around the world.

Work

The international premiere took place on April 25th, 2015, at Hollywood Boulevard Cinema in Woodridge, IL. Rage Agency planned, directed, and produced the entire media presence for the event. We conducted on-site interviews with key figures including director Cris Macht, cinematographer Ian Vacek, Walking Dead author Ray Bonansinga, and featured zombie actor Michelle Helmeczy. Our team captured the energy and excitement of the evening, from fan reactions to celebrity interactions.

Results

The final video content brought the event to life for fans who couldn’t attend and provided the filmmakers with polished, promotional media. Rage Agency helped turn the premiere into a media moment worthy of the undead legacy.

May 8, 2015