CLIENT: RIGHT FIT GYM
OVERVIEW
Right-Fit Gym is a personal training and group fitness gym founded by Suzanne Gray. It’s all about community, inclusiveness, and results. What started as a single gym has grown into multiple locations—and the team isn’t slowing down anytime soon.
CHALLENGES & APPROACH
When Right-Fit opened its second location, they needed a fresh brand identity and a clear marketing strategy—but didn’t have time to hit pause. Like rewiring a plane mid-flight, we had to start making improvements while keeping things moving. Our first step was creating a unified brand voice and look across all digital platforms. From there, we kicked off a content-driven strategy with branded videos, fresh photos, and a new website that feels clean, inviting, and energetic. We also launched regular social media campaigns to boost awareness and get the community excited.
THE RESULT
The new website gives Right-Fit a polished online presence that matches the energy of the gym itself. Social media engagement is up, and the branded photo and video content is helping to drive more inquiries and sign-ups. With monthly marketing sprints in place, Right-Fit now has both momentum and a plan for long-term growth. And yes—we’re having a blast doing it!
