Overview
RhinoWasher is a nonprofit organization based in Africa, dedicated to improving daily life for underprivileged communities by distributing hand-cranked washing machines to people in need across the globe. The goal is simple but powerful: bring dignity, ease, and time-saving convenience to those without access to basic laundry tools.
Brief
The organization needed a donation-focused website that clearly communicates the challenges faced by underserved communities and inspires individuals, foundations, NGOs, and churches to support the mission. The digital presence had to be emotionally compelling and easy to navigate, while also providing an efficient donation platform.
Work
Rage Agency named and branded the RhinoWasher—a sturdy, hand-powered washing machine designed and invented in Africa. The name reflects strength, resilience, and regional roots. We built a fully responsive website using WooCommerce, designed to tell the story of the RhinoWasher and the lives it helps change. The branding and visuals highlight both the human impact and the product itself. In addition, we developed a strategic outreach plan aimed at global NGOs, church groups, and charitable foundations to increase awareness and partnership opportunities.
Results
The RhinoWasher website now serves as a powerful tool for fundraising and awareness. With a strong brand, strategic messaging, and donation-friendly features, it’s ready to bring clean clothes—and renewed dignity—to communities worldwide.
