CLIENT: Midwest Performance Gym
OVERVIEW
Midwest Performance is a women-only gym in the Chicagoland area, built to empower women through fitness, community, and support. It offers a welcoming environment where women of all ages and fitness levels can feel confident and strong. Rage Agency was asked to help build the gym brand from scratch as the gym itself was being conceived of.
CHALLENGES & APPROACH
The gym had a great mission and a growing presence in-person, but its brand identity online needed development. The colors, logo, and tone needed to show clearly what the gym stood for at first glance. Our job was to build the brand, build the digital presence, and set the stage for future marketing efforts. We started by finalizing the brand colors and creating the logo for a polished, modern look. Then, we built the website to better reflect the gym’s vibe and mission. We also create all social media channels and applied the new brand visuals consistently. To support growth, we created a set of baseline marketing materials to help with lead generation and promotions.
THE RESULT
Midwest Performance now has a strong, unified brand presence that feels powerful, feminine, and clear. With a new website and consistent visuals across all platforms, the gym is ready to grow—and future marketing campaigns already have a solid foundation to build on.
