Overview
Metrics AMI provides smart utility metering solutions, serving municipalities and utility providers with reliable, forward-thinking technology. Their work supports critical infrastructure—so trust, clarity, and professionalism were essential to communicate through their digital presence.
Brief
The client needed a website that would appeal to a traditionally conservative audience in the smart-metering space. The goal was to build a site that felt strong, secure, and technically credible—especially for municipal decision-makers evaluating vendors.
Work
We developed a simple, strong-looking website that puts clarity and trust at the forefront. The design uses a background of trust-inducing gold to convey stability and reliability, while a clean layout presents key information in a direct, no-frills manner. A central panel of industry-relevant photos helps visually reinforce the core service areas and add a practical, real-world touch to the content. The site was built with a technical leaning—using clear, straightforward language that speaks to utility professionals and municipal buyers.
Results
Metrics AMI now has a confident and credible online presence that reflects the strength of their services and the professionalism of their team. The site helps establish trust with its target audience and sets a strong foundation for growth in the municipal and utility markets.
