CLIENT:LUTHER HEAD
OVERVIEW
We worked with Luther Head, former NBA player, to help build his personal brand off the court. He’s passionate about giving back, coaching young athletes, and sharing his story. Our job is to help more people connect with who he is today—through a brand-new website, updated photos and videos, and strong social media content.
CHALLENGES & APPROACH
One challenge was balancing Luther’s past as a pro athlete with his current mission. We wanted to highlight his NBA career, but also focus on what he’s doing now—mentoring, training, and inspiring the next generation. We built a clean, modern website that tells his full story and makes it easy to learn about his camps, speaking, and coaching. We also captured fresh photos and videos to show his energy and heart. On social media, we’re posting motivational content, highlights from his events, and behind-the-scenes moments that show who Luther really is.
THE RESULT
The response has been great. Fans and new followers are connecting with Luther in a whole new way. Website traffic is growing, and people are reaching out for bookings and training. His social content is getting more engagement every week, helping him build a powerful, positive presence beyond basketball.
