Overview
Laurushka is a luxury fashion brand and importer of haute couture garments from Eastern Europe. With a curated selection of exclusive, high-end pieces, Laurushka brings timeless European elegance to a discerning global audience.
Brief
The client approached Rage Agency to create a high-fashion brand identity and a sophisticated online store. The goal was to develop a digital presence that felt both exclusive and approachable, while also capturing the visual richness of the collection. Photography and video content were needed to support the brand story and product experience.
Work
We crafted a brand identity that’s refined, minimalist, and unmistakably European in tone. Muted colors and clean lines were paired with generous negative space to mirror the experience of walking through a luxury boutique. The logo was designed with an over-stylized, fashion-forward flair to evoke timelessness and elegance. The eCommerce website was built using a responsive WordPress theme, designed to offer a seamless shopping experience across all devices. We also produced original photo and video content, showcasing the textures, details, and artistry of the garments in a way that invites discovery and desire.
Results
Laurushka now stands out as a distinct luxury fashion brand with a polished digital storefront, ready to attract and convert fashion-forward customers worldwide.
