Overview
Hart Lighting is a trusted manufacturer of stylish, affordable lighting products sold under the Hart brand at Walmart. To support product sales, servicing, and cross-marketing efforts, the client needed a polished digital presence and compelling content to showcase their growing line of home lighting solutions.
Brief
Rage Agency was brought in to elevate Hart Lighting’s brand presentation with the goal of supporting both their retail partnership with Walmart and their direct-to-consumer presence. The project required a cohesive strategy that would highlight product quality, design appeal, and everyday functionality.
Work
We developed a clean, user-friendly website designed to serve as a central hub for Hart Lighting’s product line—complete with product features, specs, and support. To enhance both web and retail visibility, we built a custom lifestyle studio set to stage and photograph the lighting products in real-world environments. In addition to high-resolution product photography, we created short videos to highlight functionality, design, and use-case scenarios for Walmart listings and social media.
Results
The refreshed content and new website gave Hart Lighting a professional edge—improving brand perception and customer experience across retail and digital channels. The project successfully supported cross-marketing efforts and strengthened their positioning in the competitive home lighting category.
