Overview
GiaVia Food Truck is a bright pink cupcake truck serving up sweet treats with a side of personality. Known for its eye-catching style and delicious offerings, GiaVia needed a digital presence that matched the flavor and charm of the truck itself.
Brief
The existing website was too abstract and wasn’t attracting the right kind of customer. The client wanted a fresh brand look—including a new website, social media presence, and content—that reflected the truck’s playful vibe and helped bring in more qualified leads.
Work
We created a website that’s quite literally good enough to eat. Using a vibrant pink color palette and playful fonts, the new design reflects the personality of the cupcake truck—fun, fresh, and a little bit cheeky. High-quality product photos are regularly added to keep things delicious and current. We paired the visuals with copy full of off-beat, irreverent humor that gives the brand a memorable voice. Our team also provided ongoing photography and video content for use on the website and across social media platforms.
Results
The refreshed GiaVia brand now feels as bold and sweet as the cupcakes themselves. The site is drawing in more engaged visitors, and the updated visuals and content are building buzz—and appetites—online.
