MAKING LEISURE TIME, FUN TIME

CLIENT: FREETIME FUN

OVERVIEW

The old website didn’t show how cool and well-made Freetime Fun products really are. It was also hard to shop on, especially on mobile. Plus, the brand visuals needed a refresh to stand out. We started by creating a new BigCommerce site that’s fast, easy to use, and great on mobile. We also improved SEO so people searching for game tables and outdoor fun can find them online. On top of that, we created new product videos, photos, and social content that show how fun Freetime Fun products are in real life.

CHALLENGES & APPROACH

The old website didn’t fully show off the beauty of Embellish’s rental collection. It was also slow to load and didn’t show up well on Google. We started by refreshing the site’s branding—keeping its vintage charm while making it feel cleaner and more modern. Then, we improved the SEO so more people searching for gaming tables can find the business online. We moved the site to a new host for better performance and made sure it loads quickly on both desktop and mobile.

THE RESULT

The revamped site looks great and works smoothly, especially for shoppers on their phones. Search rankings are up, and more customers are finding and buying online. With new content rolling out regularly, Freetime Fun now has a brand and website that match the excitement of their products.

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