Overview
DoggyHairnets is a unique and playful product line of dog clothes designed to trap shedding hair before it spreads all over your home. The brand mixes humor with practicality—and they wanted a commercial that would do the same.
Brief
DoggyHairnets came to Rage Agency to create a fun, quirky national TV commercial. Instead of a simple product demo, they wanted something with a storyline that would grab attention and stick in viewers’ minds.
Work
We developed a humorous, plot-driven script, produced custom props, and directed a full-scale shoot. The commercial was fun, memorable, and—most importantly—effective. (And yes, no animals were harmed in the making!) The commercial’s success led to Rage Agency being hired as agency of record. From there, we gave the brand a full refresh: a bold new logo, a redesigned eCommerce website, custom product photography and videos, and a social media marketing plan that keeps the brand top-of-mind (and in feeds).
Results
DoggyHairnets went from a clever idea to a nationally recognized brand. The new digital presence, paired with strategic content and marketing, helped increase visibility, build loyalty, and grow sales—all with the same playful spirit that makes the product unforgettable.
