Overview
NFL star DJ Reader is more than just a force on the field—he’s a leader, philanthropist, and community advocate off of it. To reflect the full scope of his career and personal brand, DJ partnered with Rage Agency to develop a digital home that showcases his story, impact, and ongoing ventures.
Brief
DJ needed a clean, professional website that would serve as a central hub for his growing brand—including his football career, nonprofit work (A Son Never Forgets), media features, and personal initiatives. The goal was to create a platform that speaks to fans, media, partners, and community organizations alike.
Work
Rage Agency designed and built a modern, responsive website that captures DJ’s personality and presence. The site includes a full bio, press highlights, career stats, social media integration, and dedicated sections for his philanthropic work and appearances. We also crafted a consistent brand voice and visual identity that reflects DJ’s grounded, authentic approach to life and leadership.
Results
DJ Reader’s official website now offers a polished, purpose-driven digital presence that brings together all aspects of his public life. It not only tells his story—it invites connection, collaboration, and a growing community of impact.
