Category: Portfolio

A Son Never Forgets

Overview

NFL star DJ Reader approached Rage Agency with a powerful vision—to bring his nonprofit, A Son Never Forgets, to life. Built in honor of his late father, the organization focuses on uplifting youth through mentorship, emotional wellness, and strong community support systems. DJ’s goal was to create a meaningful brand that resonated both personally and publicly.

Brief

DJ Reader needed help shaping the foundation of the organization—from name and message to digital presence and brand identity. The nonprofit needed to feel authentic to DJ’s story, while being clear, credible, and impactful to partners, donors, and the young people it serves.

Work

Rage Agency worked hand-in-hand with DJ’s team to develop the brand name, visual identity, and mission-driven messaging for A Son Never Forgets. We created a powerful website designed to inspire action, highlight initiatives, and serve as a hub for fundraising and storytelling. Our team also developed brand guidelines, social media content, and event collateral to support both digital and in-person engagement.

Results

A Son Never Forgets launched with clarity, emotion, and purpose—immediately capturing attention from fans, supporters, and community partners. The brand now stands as a lasting tribute to DJ’s personal story, and a powerful platform for impact and mentorship.

VISITA Son Never Forgets Website

Jun 13, 2023
HART lighting

Overview

Hart Lighting is a trusted manufacturer of stylish, affordable lighting products sold under the Hart brand at Walmart. To support product sales, servicing, and cross-marketing efforts, the client needed a polished digital presence and compelling content to showcase their growing line of home lighting solutions.

Brief

Rage Agency was brought in to elevate Hart Lighting’s brand presentation with the goal of supporting both their retail partnership with Walmart and their direct-to-consumer presence. The project required a cohesive strategy that would highlight product quality, design appeal, and everyday functionality.

Work

We developed a clean, user-friendly website designed to serve as a central hub for Hart Lighting’s product line—complete with product features, specs, and support. To enhance both web and retail visibility, we built a custom lifestyle studio set to stage and photograph the lighting products in real-world environments. In addition to high-resolution product photography, we created short videos to highlight functionality, design, and use-case scenarios for Walmart listings and social media.

Results

The refreshed content and new website gave Hart Lighting a professional edge—improving brand perception and customer experience across retail and digital channels. The project successfully supported cross-marketing efforts and strengthened their positioning in the competitive home lighting category.

https://youtu.be/mC5pLDKgvi4https://youtu.be/OxfYWVZlK6E

May 14, 2023
York Center Fire District

Overview

The York Center Fire Department approached Rage Agency with a unique challenge: help them market and sell a used fire engine. What began as a simple asset sale quickly turned into a strategic marketing opportunity—with an exceptional result.

Brief

With initial offers topping out at just $30,000, the department wanted to broaden its reach and maximize the vehicle’s value. Rage was brought in to develop a complete sales strategy that would appeal to the right buyers and reflect the engine’s quality and service history.

Work

We designed and launched a custom, single-purpose website that professionally showcased the vehicle’s features and condition. To support the listing, we photographed and filmed the engine on-site, producing high-quality visuals that helped it stand out from standard government auction listings. We also developed a targeted email list and executed a campaign to reach qualified buyers across the country.

Results

Thanks to the coordinated campaign and elevated presentation, the fire engine sold for $70,000—more than double the initial highest bid. The client was thrilled with the outcome, calling it a “huge win” for the department. This project highlights how strategy, polish, and storytelling can turn a routine sale into a standout success.

May 14, 2023
Built By Base

https://youtube.com/shorts/ayo0kbMr8Ek

Overview

Built by Base is a specialized performance training program developed by the team behind Base Fit Gym. Focused on building power, speed, and agility, this elite training offshoot combines cutting-edge technology with proven coaching techniques to help athletes reach their highest potential.

Brief

As a new division of Base Fit Gym, Built by Base needed its own distinct identity—while still staying visually and tonally aligned with the Base brand. The client asked us to develop the full brand system, including logo, website, messaging, and social media presence to support the program’s launch and growth.

Work

We created a bold, tech-driven brand look that mirrors the intensity and discipline of the training program. The logo and design system maintain consistency with the Base Fit brand while introducing new visual cues that reflect the program’s focus on speed and data-driven performance. The responsive website clearly outlines training services, technology used, and athlete results—reinforcing credibility and excitement. We also developed a social media content strategy and brand messaging that speaks to competitive athletes, their families, and coaches.

Results

Built by Base now has a cohesive, high-performance identity that aligns with its parent brand while carving out its own space in the athletic development world—positioning it as a leader in performance training for rising athletes.

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May 12, 2023
AFC Counselors

COUNSELING WHEN YOU NEED IT

CLIENT:AFC COUNSELORS

OVERVIEW

We worked with AFC Counselors to help more people find the support they need. They offer caring, professional mental health services, and we’re helping them connect with their community through a refreshed website and engaging social media content.

CHALLENGES & APPROACH

One challenge was making their online presence feel as warm and welcoming as their in-person care. Their old website was a little outdated and hard to navigate, so we gave it a full refresh. Now it’s cleaner, easier to use, and makes it simple for people to learn about services or book an appointment. At the same time, we created social media content that focuses on helpful tips, positive messages, and the importance of mental health. Everything we shared was designed to build trust and make people feel comfortable reaching out.

THE RESULT

The changes are already making a difference. More people are visiting the website, and they’re spending more time exploring the services and resources. Social media engagement is growing too—followers are liking, sharing, and commenting more than ever. AFC Counselors is now showing up as a trusted, friendly voice in their community, both online and off.

VISIT AFC COUNSELORS WEBSITE

Apr 1, 2023
Mertes Chiropractic

OVERVIEW

We worked with Mertes Chiropractic to help them reach more people and give their brand a fresh, modern look. They’re all about helping folks feel better and live pain-free, and we wanted their online presence to reflect that same care and energy. Our work included updating their brand, redesigning their website, creating social media content, and helping refresh their in-store experience.

CHALLENGES & APPROACH

The biggest challenge was helping Mertes Chiropractic stand out in a crowded field, while keeping their friendly, hometown feel. We started by refreshing their logo and colors to feel clean and welcoming. Then, we redesigned their website to be easier to use—especially on phones—and added clear info about their services and team. On social media, we created helpful, friendly posts that gave tips and showed off their personality. We also worked with them on small store updates to match their new look and feel.

THE RESULT

The feedback was great. Their website is seeing more traffic, and patients are finding it easier to book appointments. Social media engagement is up, with more likes and shares from the local community. Mertes Chiropractic is feeling more confident—and looking better than ever!

VISIT MERTES CHIROPRACTIC WEBSITE

Apr 1, 2023
We The People Apparel Store

ALL DRESSED UP

CLIENT: WE THE PEOPLE APPAREL STORE

OVERVIEW

We The People Store is a bold, patriotic clothing brand built for people who wear their values with pride. Rage Agency was brought in from day one to help launch this startup as a full-blown eCommerce brand. Our job? Build the entire Shopify site, design the clothing and accessories, and create a lifestyle look that would truly connect with the audience.

CHALLENGES & APPROACH

We were given a tight deadline—three months to launch—but we delivered the full brand and website in just six weeks. From the start, we focused on building a clean, fast, and easy-to-use Shopify site. But we didn’t stop there. We also designed the full range of apparel and accessories, and produced powerful lifestyle imagery that helped customers see themselves in the brand. This visual content also played a huge role in the ads that drove traffic and sales.

THE RESULT

Just two months after launch, We The People Store was making over $100,000 in revenue—a huge achievement in the crowded online apparel world. The brand has quickly become a top name in its space, with loyal shoppers and strong daily sales. It’s proof that great branding, strategy, and speed really do pay off.

VISIT WE THE PEOPLE APPAREL WEBSITE

Apr 1, 2023
Lush MedSpa

LOOKS ARE MORE THAN SKIN DEEP

CLIENT:LUSH MEDSPA

OVERVIEW

Lush Medspa is a brand-new luxury medspa offering skincare, injectables, and wellness treatments. As a startup, they needed a full digital presence built from the ground up. We helped them launch with a fresh, modern website, strong SEO setup, and high-quality photos and videos to showcase their space and services from day one.

CHALLENGES & APPROACH

Starting from scratch meant we had to create everything—design, structure, content, and visuals. Lush Medspa didn’t have an existing website or digital footprint, so our goal was to build a strong, professional online presence that made an instant impression. We began by creating a clean, easy-to-navigate website that reflected the calming, upscale vibe of the spa. We also built in SEO best practices to help them rank locally and get found on Google. To bring it all to life, we captured beautiful photos and videos of the team, the space, and key treatments, giving future clients a real feel for what to expect.

THE RESULT

Lush Medspa launched with a strong, polished digital presence that builds trust and drives interest. The site is already bringing in traffic, showing up in search results, and helping new clients discover and book their services.

VISIT LUSH MEDSPA WEBSITE

Apr 1, 2023
Dana Powers Events

UNPARALLED EVENTS

CLIENT: DANA POWERS HOUSE

OVERVIEW

Dana Powers House is a beautiful, historic wedding and event venue on the Central Coast. We’ve been working with them to improve their website so it matches the charm and elegance of the property. Our focus has been on improving SEO, updating the branding, speeding up the site, and moving it to a better hosting platform.

CHALLENGES & APPROACH

The old website didn’t reflect how special the Dana Powers House really is. It was slow to load, hard to update, and didn’t show up well in search results. We knew it needed a fresh look and better performance. First, we gave the branding a gentle update—keeping the vintage feel, but making it cleaner and more polished. Then we worked on SEO to help more couples find the venue online. We also migrated the site to a faster, more reliable host and improved loading speeds to give visitors a better experience.

THE RESULT

Now, the website looks beautiful, loads quickly, and ranks better in search engines. Couples can easily browse photos, learn about the venue, and get in touch. The site now truly reflects the heart and beauty of Dana Powers House—and is ready to welcome the next generation of weddings.

VISIT DANA POWERS HOUSE WEBSITE

Apr 1, 2023
Dimension Admissions

COLLEGE ADMISSIONS

CLIENT: DIMENSION ADMISSIONS

OVERVIEW

Dimension Admissions helps students get into top colleges by offering expert advice and coaching. We’ve been working with them to improve their website so it’s faster, easier to find online, and better reflects their brand. This includes SEO (search engine optimization), branding updates, migrating their site to a new hosting platform, and improving overall speed.

CHALLENGES & APPROACH

The original website had a few problems—it was slow, hard to update, and wasn’t showing up well in search results. On top of that, the branding didn’t clearly show how helpful and professional the Dimension Admissions team really is. We started by moving their website to a faster, more reliable hosting platform. Then, we updated the branding to look clean, modern, and trustworthy. We also worked on SEO so that families searching for college admissions help can now find the site more easily on Google. Finally, we improved the speed so visitors have a better experience.

THE RESULT

Since the updates, the site loads faster, looks better, and ranks higher in search engines. It’s easier for students and parents to find what they need—and to trust that they’re in the right place for college admissions support.

VISIT DIMENSION ADMISSIONS WEBSITE

Apr 1, 2023