Overview
CAMBr (Chicago Area Mountain Bikers) is a nonprofit organization dedicated to building, maintaining, and advocating for mountain biking trails across the Chicagoland area. Their mission is to grow the sport, support local riders, and keep the trails thriving for everyone.
Challenges & Approach
CAMBr wanted to refresh their brand to better energize current members, attract new riders, and inspire more community involvement. Their look and messaging felt dated and didn’t fully capture the passion and energy of their members and mission. We stepped in to help create a stronger, more exciting identity that reflects the adventurous spirit of mountain biking.
Work
We started by tweaking the CAMBr logo and creating a bold, modern brand design that works across digital and print platforms. We designed new race jerseys that riders would be proud to wear and that helped strengthen the sense of community. We also rebuilt and revitalized the website to make it easier to use, more visually exciting, and better at showcasing events, trails, and membership opportunities. Along with that, we developed new content to keep CAMBr’s communications fresh and engaging.
Results
CAMBr now has a vibrant, energized brand that inspires pride among existing members and draws in new riders. The updated look and website better support their mission—and the future of mountain biking in Chicagoland.
