Overview
CAMBr is a nonprofit organization dedicated to building, maintaining, and advocating for mountain biking trails throughout the Chicago region. With a passionate membership base and an expanding community, CAMBr needed a modern digital platform that could better support its mission, attract new members, and simplify donations and merchandise sales.
Brief
The organization approached Rage Agency to refresh its website and strengthen its messaging. The goal was to create a high-converting digital experience that clearly communicated CAMBr’s value to riders, volunteers, and donors while making it easier to support the organization through memberships, donations, and merchandise.
Work
Rage Agency redesigned CAMBr’s website on WordPress, focusing on a clean, mobile-friendly user experience built around a clear value proposition and strong social proof from the riding community. The site highlights trail stewardship, volunteer opportunities, and membership benefits in an easy-to-navigate structure. We also integrated a Shopify-powered storefront to support donations, membership sign-ups, and branded merchandise. In addition, Rage Agency designed custom apparel graphics, helping CAMBr create a recognizable identity across jerseys, apparel, and promotional gear.
Results
CAMBr now has a powerful digital hub that energizes its community, simplifies fundraising and memberships, and strengthens its presence as the leading voice for mountain biking in the Chicago area.
