Overview
Built by Base is a specialized performance training program developed by the team behind Base Fit Gym. Focused on building power, speed, and agility, this elite training offshoot combines cutting-edge technology with proven coaching techniques to help athletes reach their highest potential.
Brief
As a new division of Base Fit Gym, Built by Base needed its own distinct identity—while still staying visually and tonally aligned with the Base brand. The client asked us to develop the full brand system, including logo, website, messaging, and social media presence to support the program’s launch and growth.
Work
We created a bold, tech-driven brand look that mirrors the intensity and discipline of the training program. The logo and design system maintain consistency with the Base Fit brand while introducing new visual cues that reflect the program’s focus on speed and data-driven performance. The responsive website clearly outlines training services, technology used, and athlete results—reinforcing credibility and excitement. We also developed a social media content strategy and brand messaging that speaks to competitive athletes, their families, and coaches.
Results
Built by Base now has a cohesive, high-performance identity that aligns with its parent brand while carving out its own space in the athletic development world—positioning it as a leader in performance training for rising athletes.
