OVERVIEW
We’re partnering with Big Brothers Big Sisters to support their mission of building strong, lasting relationships between mentors and kids. Our goal is to help them reach more people and share their powerful message through a refreshed website and engaging social media content.
CHALLENGES & APPROACH
One big challenge was updating their website to be easier for visitors to use—especially those interested in becoming mentors or donating. We focused on making the site clean, welcoming, and easy to navigate. At the same time, we created social media posts that celebrate the amazing matches between “Bigs” and “Littles,” highlight success stories, and encourage community involvement. Everything we did was designed to reflect the heart of their mission: creating positive change through one-on-one connections.
THE RESULT
The results have been exciting. The new website is much more user-friendly, and more people are signing up to learn about mentoring and donations. On social media, their content is getting more likes, shares, and comments—especially posts that feature real stories from matches. Big Brothers Big Sisters is growing their online presence and building stronger connections with their audience, all while continuing to do incredible work in the community.
