CLIENT: ARDS Foundation
OVERVIEW
The ARDS Foundation is a nonprofit dedicated to helping people affected by Acute Respiratory Distress Syndrome. Through education, support, and advocacy, they provide critical resources for patients, families, and healthcare professionals navigating this serious condition.
CHALLENGES & APPROACH
While the foundation had been doing incredible work for years, it needed a refreshed identity and a stronger digital presence to reach more people and expand its impact. The brand and website no longer reflected the energy and urgency of its mission. Our goal was to reintroduce the ARDS Foundation to the public in a way that felt both professional and heartfelt.
THE RESULT
To kick things off, we launched a logo design contest to bring fresh ideas into the brand and find a visual identity that captured the foundation’s purpose. Once the new logo was selected, we redesigned the website to better showcase ARDS-related resources, events, and personal stories. The updated site is easy to navigate, mobile-friendly, and puts a strong focus on the Foundation’s causes and community impact.
The new branding and website have breathed new life into the ARDS Foundation. It’s now easier for people to find support, learn more, and get involved—helping the organization grow its visibility and reach more families in need.
