Overview
NFL star DJ Reader approached Rage Agency with a powerful vision—to bring his nonprofit, A Son Never Forgets, to life. Built in honor of his late father, the organization focuses on uplifting youth through mentorship, emotional wellness, and strong community support systems. DJ’s goal was to create a meaningful brand that resonated both personally and publicly.
Brief
DJ Reader needed help shaping the foundation of the organization—from name and message to digital presence and brand identity. The nonprofit needed to feel authentic to DJ’s story, while being clear, credible, and impactful to partners, donors, and the young people it serves.
Work
Rage Agency worked hand-in-hand with DJ’s team to develop the brand name, visual identity, and mission-driven messaging for A Son Never Forgets. We created a powerful website designed to inspire action, highlight initiatives, and serve as a hub for fundraising and storytelling. Our team also developed brand guidelines, social media content, and event collateral to support both digital and in-person engagement.
Results
A Son Never Forgets launched with clarity, emotion, and purpose—immediately capturing attention from fans, supporters, and community partners. The brand now stands as a lasting tribute to DJ’s personal story, and a powerful platform for impact and mentorship.
