Overview
SingleMoms101 is a heartfelt and creative blog created by two American single moms who wanted a space to share their stories, connect with others, and empower fellow single mothers. It’s a platform for real talk, humor, support, and inspiration—built by and for women navigating motherhood solo.
Brief
The founders wanted a visual identity that felt personal, fun, and full of life—just like the tone of their blog. The brand needed to reflect their unique voice while appealing to a community of strong, independent women. The creative direction called for a playful pink color palette, approachable typography, and friendly illustrations to use across print and digital channels.
Work
We collaborated closely with the founders to design a complete visual system—from the logo and color palette to fonts and layout styling. The result is a bright, inviting brand identity that captures the sense of fun, resilience, and creativity at the heart of SingleMoms101. The soft pinks, bold script typography, and hand-drawn illustrations all come together to form a cohesive look that works beautifully on both print materials and the blog itself.
Results
SingleMoms101 now has a charming and memorable brand that reflects its mission and message—and creates a welcoming space for its growing community.
