Overview
Chicago Dips is a custom auto exterior company that specializes in using Plasti Dip to transform the look of cars—offering a stylish, affordable alternative to traditional paint or wraps. With a millennial-focused audience, the brand is all about color, creativity, and standing out on the road.
Brief
Chicago Dips needed a website that reflected the loud, fun, and fearless energy of its brand. The goal was to showcase their wild portfolio with a bold, in-your-face design that instantly grabs attention and gets people excited about customizing their ride.
Work
We built a high-impact, full-screen experience that leans heavily on vivid visuals and bright colors. Full-screen videos and photos dominate the layout, allowing Chicago Dips’ custom car work to speak for itself. The site acts as a rolling portfolio, filled with energy and edge. To complete the brand, we created a comic-inspired logo—drawing influence from the look and feel of classic Marvel comics—to add attitude, flair, and instant visual recognition.
Results
The new website and brand identity are bold, engaging, and impossible to ignore—just like the cars Chicago Dips creates. It’s a site that not only reflects the brand’s personality but helps drive interest and bookings from a style-hungry audience.
