Overview
CHADD (Children and Adults with Attention-Deficit/Hyperactivity Disorder) is a national nonprofit organization committed to providing trusted, science-based information and resources about ADHD to individuals, families, and professionals.
Brief
CHADD engaged Rage Agency to lead the creative direction for its national fundraising campaign. The goal was to increase awareness, inspire donor engagement, and communicate CHADD’s impact in a way that felt both personal and powerful.
Work
Rage Agency provided full strategic marketing support for the campaign, guiding the message, tone, and overall visual approach. We scripted, directed, and produced the campaign’s flagship video, highlighting real stories and the organization’s mission. We also designed both print and digital advertisements to promote the campaign across multiple platforms. Press releases were crafted and distributed to maximize national visibility. The campaign’s strong performance led CHADD to retain Rage Agency for additional marketing support, including a full website refresh, ongoing content planning, and publishing strategies.
Results
The campaign was a success—generating national attention, increasing engagement, and driving donor participation. With a more cohesive brand voice and strategic marketing foundation in place, CHADD is better positioned to expand its reach and continue its mission of serving the ADHD community nationwide.
