Overview
NASCAR Carwash is a growing chain of carwash stations operating under the official NASCAR-licensed brand. With a focus on speed, quality, and brand recognition, their locations deliver a high-performance experience for every customer.
Brief
When the company opened its Naperville, IL location, they wanted to capture the new site and showcase it with high-quality visuals that matched the energy and professionalism of the NASCAR brand.
Work
Rage Agency was brought in to film the Naperville location shortly after opening. We used drone footage to highlight the property, layout, and customer flow in a dynamic and engaging way. After capturing the footage, we edited it to create polished video content that the client could use for promotion and internal use. The project was a success, and the quality of the work helped build a strong relationship with the client.
Results
Impressed with the final product, NASCAR Carwash engaged us on a retainer to provide ongoing marketing support. We now offer creative and content resources on demand, helping the brand promote its locations and maintain a consistent marketing presence as they continue to grow.
