More Likely to Buy
More Sales
Increase Understanding vs. a Picture
People who recall what they watched

Promo Video Styles

2D Animation

2D animation is one of the most popular video styles because of its relative simplicity and affordability.

2.5D Animation

2.5D animation combines 2D and 3D elements in the same animation. Sometimes all the elements can be 2D but are animated within a 3D environment to give the animation some additional depth.

3D Animation

In 3D animation most or all elements are three dimensional which can make the animation considerably more complex to animate and substantially more expensive.

Live Action

In pure live action videos all footage has been recorded using a video camera in the real world. Some titles or effects may be added in post-production to enhance the final video.

The need for real live actors, locations, props, film crew and extensive post production can make live action videos expensive.


Infographic demo videos are a type of 2D animation that rely heavily on typography by advancing a virtual camera over words, numbers and images in a fluid motion.

Live Stop Motion

Live stop motion videos are the most tedious type of video to produce.
Every frame is photographed separately so the scene can be adjusted slightly in between takes.
It can take weeks to produce a 1 min stop motion demo but the final results can be amazing.

Digital Stop Motion

Digital Stop Motion uses the same principle as live stop motion except that everything happens within a digital environment


RSA Animate has made stop motion whiteboard demo videos world wide popular with their beautifully crafted inspirational pieces.

Less Likely to Return to a Site if Video is Poor Quality


Introducing MilkstopCreative

Milkstop is Rage Agency’s video collaborative. Visit and see what’s happening.