Adopt a social media policy and protect your brand

Adopt a social media policy and protect your brand

Why adopt a social media policy? To protect your company’s brand and reputation! Social media mistakes can made the news and go viral. Examples like the Burger King employee in Japan who posted a photo of himself lying on a pile of burger buns to Instagram, or the photos of Taco Bell and Domino’s Pizza employees doing disgusting things with food should be enough to frighten every business owner. Many other social media gaffes and abuses don’t go viral, but all of them inevitably hurt the brand involved.

Loose Lips Sink Ships

The number of people commenting, liking, sharing and tweeting every part of their life is growing exponentially. The concern is how to manage employees’ social media use and the impact it can have on the company’s brand.

“No matter the size of your company,” says David Jackson of Rage Agency, a social media adviser to companies, “you need a social media policy to educate and advise your employees of the potential impact of their actions.”


Yes, Even You Need to Adopt a Social Media Policy

A social media policy is basically a guide for employees using social media in their personal lives. Your social media policy should remind employees that they should keep themselves – and your business – above reproach, in both deeds and appearance.

Employees should adhere to the principle that they are responsible for maintaining their employer’s credibility, no matter whether they are online or offline. Even if they aren’t using social media tools yet, they might want to someday, so they should still be familiar with your policy.

A Social Media Policy in 3 Statements

  • Integrity is everything. Integrity is your company’s most important commodity: Employees should avoid writing or posting anything that would embarrass your company or compromise their ability to do their job.
  • No separation. Employees should assume that their personal and professional lives will merge online. This will happen regardless of the care they take in separating them.
  • Privacy doesn’t exist. Even if your employees use privacy tools (for instance, determining who can view their profile, page or post), they should assume that everything they write, receive or exchange on a social media site is public.

Where To Start?

Depending on how big your company is, involve other people from other departments. Make sure to include management, legal, info technology and human resources. Each each department has different insights as to risk and impact.

You could hire a consultant to work with the team and draft the policy, alternatively you could use a tool like this online social media policy generator.

There is no need to craft a policy from scratch. A list of published social media policies from companies can be found at the Social Media Governance site. You should easily be able to find one that works for you and which you can change to suit your company.

Finally, your final social media policy should be reviewed by your legal department before you share it with and educate all your employees.

Spotlight On

Spotlight On

We feel a kinship with those who let a passion for their work guide their lives. Our Spotlight On Series is a collection of vignettes that feature craftsmen, artists, and entrepreneurs who have embraced social media to share their passion and in doing so have created a following, a social community.

We typically depict a mere slice of people’s lives, using mundane realism depicting everyday experiences. There is no intention on our part to lecture nor go into great depth. The series is meant to be uplifting and interesting, not a college course.

You’ve got a passion and boundless energy – share it using social networks and inspire others.

how many followers you have, but how much you help, inspire and motivate others.

Interested in sharing your passion?

  • Step 1: Figure out the story you’re trying to tell.
  • Step 2: Pick a short and self-explanatory name.
  • Step 3: Choose the social-networking site that you think best matches your interests.
  • Step 4: Design a group page if possible. Wherever possible, include pictures and videos when you post to the social platform.
  • Step 5: Promote discussion. You might get new ideas and inspire others.
  • Step 6: Promote your social page. At a party? Talk about your passion and page. Meeting someone for the first time? Don’t be shy about  about it.
  • Step 7: Pay forward. Take the time to thank others, to promote good causes and to practice good citizenship.


Caffeine for your Brand – Monthly Morning Coffee Chats

Caffeine for your Brand – Monthly Morning Coffee Chats

Caffeine for your Brand is a monthly networking opportunity featuring coffee, donuts and marketing conversations. The idea came about as a result of talking to our clients, all of whom share a healthy dose of curiosity, a lack of time to focus on marketing, a desire to know more about the discipline, a strong interest in networking with other companies, and the eternal need for coffee and donuts at least once a month.

Storytelling through Social Media has become critical for businesses

Social Media can be your biggest strength or a thorn in your side.  More often than not, it’s a weakness. Most business owners focus on sharing and selling on social media, the result of bad advice. The issue is that no one teaches businesses how to properly cultivate lasting relationships. At Rage Agency, we teach how to tell a story on social media, how to engage leads and develop conversations.

Storytelling covers many topics – learn to:

  • Brand your business on social media
  • Develop engaging social media content
  • Generate highly-targeted leads for less than $10 a day on Facebook, Instagram and Twitter
  • Use LinkedIn for B2B connections
  • Grow your Instagram account for FREE and cultivate connections
  • Use Twitter to gain new customers every DAY
  • “Be everywhere” at once
  • Develop YouTube videos that complement your social media strategy
  • Hashtag your way to success
  • Connect with the news media and bloggers on social media for added buzz

Caffeine for your Brand sessions are held on the last Thursday of each month, from 7am to 10am, at the Rage Agency studio in Westmont, IL. The event is free and open to the public. Coffee and donuts are always at hand.