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Midwest Performance Gym
Midwest Performance is a women-only gym in the Chicagoland area.
Clarify and enhance the brand identity for consistency across digital and analog channels, and implement the brand language across the channels. Future efforts will focus on marketing support.
The brand colors and basic visual language had been selected but were not final and not implemented consistently. The logo was cleaned up, website was rebuilt, social channels were cleaned and design language implemented across all social channels. Created baseline marketing materials to support lead-generation.
- New Website
- Old Website