Luther Head ex-NBA
Luther Head is an ex-NBA basketball player who still actively plays basketball on overseas tours.
Luther Head approached us to help him develop and showcase his personal brand. Luther plans to continue playing basketball while building a foundation to help youngsters develop their skills in the sport. Luther is a devoted family man who dotes on his children and wants to show that side of him in his brand.
Although Luther played in the NBA for years, he has virtually no digital collateral (photos and videos) that he personally owns. Google him and you’ll get almost 30 million hits(!), but the visual material online belongs to sports photo- and videographers who recorded him during his career. We staged some video and photo shoots to get material for his website and videos.
Our great thanks to Joe Jovanovich at Joe Wilder Studios for his awesome photography, to Steve Golembiewski at Westmont Park District Center for the use of their basketball court for the shoot, and to Dana Logiudice for making magic with her Blackmagic video camera. Finally, thanks to Mike Schierhorn of China Ball Tours for bringing us on board to handle his marketing.