A newcomer to the premium bottled industry, hellowater is already poised to be a major disruptor in the functional beverage segmenty. Designed to be as functional as it is shareable, the owners want the brand to clearly state its value and function, and to be easily understood.

The prime directive for the brand is consistent messaging across platforms so that the brand is easily and instantly recognizable.


hellowater is an exciting newcomer to the beverage aisle, and is experiencing dramatic change and growth in its early years. Rage Agency has partnered to provide all creative content for the company.


As the product evolves and matures, every effort has been put into ensuring simple, consistent branding across channels. Creative content is expanding in both scope and volume to meet the needs of the growing company.


Consumers are recognizing the product and enjoying the simple, direct value messaging. Sales are growing exponentially.