Overview
Action Fabrics is a 40-year-old company known for its vibrant fabrics and custom-made athletic apparel, trusted by extreme athletes who need performance and style. With a reputation for quality and creativity, the brand is now evolving under new ownership.
Challenges & Approach
After a change in ownership, the company’s business goals shifted—but the website and marketing didn’t reflect the new direction. The new owner wanted a bold, mobile-first strategy that showed off their design skills, attention to detail, and top-notch customer service. The original website was built on WordPress but had major support issues, so we knew a fresh start was the best option. We began with a full brand and website refresh focused on dynamic visuals, clean structure, and flexible design.
Work
Using the Avada WordPress theme, we built a modern, mobile-friendly site that better tells Action Fabrics’ story and showcases their one-of-a-kind products. We highlighted their design capabilities, colorful materials, and commitment to customer service. This redesign sets the foundation for future growth and allows the brand to better connect with customers.
Results
The new website brings energy, clarity, and professionalism to the brand. With Rage Agency continuing to support ongoing marketing, Action Fabrics is now positioned to reach new audiences and grow its reputation nationwide.
