Website – Before/After Slider

(slide the bar left/right to see the before / after view of the website homepage)

  • Before-Website
    After-Website
    BeforeWebsiteAfter

Website, Content and Marketing

Action Fabrics, as the name suggests is a dynamic business – the website had to be both flexible and visually arresting. Visual elements will be changed out regularly to show the ongoing story that unfolds at the business. Our content team will advise and support Action Fabrics to create exciting new content.

Action Fabrics

Overview

Action Fabrics is a 40-year old company, renowned for selling dynamic fabric and finished outfits to extreme athletes.

Brief

Action Fabrics had a change in ownership, and the new business strategy wasn’t reflected in the website and marketing. The new owner wanted a mobile-centric, highly graphic marketing strategy that reflected the goals of the business, highlighting attention to details, design capabilities and exceptional customer service.

Work

Action Fabrics sells vibrant fabrics and embellishments, and creates athleticwear. They want to share their story with the public and introduce a larger audience to their unique skills. Starting with a refresh of their website we are helping Action Fabrics to clarify, create and communicate their story. Their old website used WordPress but the theme they had chosen had support issues, so we started from scratch with a new design motif in mind, and using the Avada WordPress theme, have built a flexible framework for the future.

Rage Agency will provide ongoing marketing services.

NEW WEBSITE

action fabrics new website

OLD WEBSITE

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