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Purpose Tea 2018-03-08T22:08:43+00:00

Project Description

Purpose Tea

Purpose Tea, a bottled tea startup in Dallas, approached us to help conceive of, and create a brand video

The owners of Purpose Tea were faced with a dilemma – they wanted a great brand video but didn’t have original video content. The owners were planning to visit the source of their tea in Kenya, Africa, and it seemed a wonderful opportunity to capture content while they were there.

CHALLENGE

Purpose Tea wanted a great brand video but didn’t have a vision for what it could look like, and didn’t have content to make the video.

SOLUTION

The owners of Purpose Tea were getting ready to visit Kenya where they source their purple tea, and approached us to build a brand video. Since they were going to be in Kenya it was a wonderful opportunity to have them film content while they were there.   We worked with the owners to build a story board of the desired video, and identified a shot list of video content that would be required to create the video.

RESULTS

The Purpose Tea brand video is an unqualified success – it captures the gravitas of the societal impact behind the brand and at the same time positions the brand as a desirable, high-value beverage in a highly commoditized marketplace.

VIEW VIDEO

“The brand videio is just as we had hoped – it really positions Purpose Tea in the way we wanted it to be seen.”

Chi Nguyen, Owner, Purpose Tea
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We revel in storytelling – there is no boring product for us, its just a matter of finding the right story to tell

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Quick Facts

Year Founded
2009
Co-founders:
David Jackson and Brian Polacek
Location:
Westmont, IL (30 mins from Chicago)
Studio:
Photography and video studio on site
Hours:
9-4 most weekdays

 

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