We were handed a blank slate – to build a brand from scratch – a functional neurology office is to open in downtown Chicago on famous Michigan Avenue. The brand should be upscale and reflect both the service to be offered and attract the kind of clientele it deserves. We decided to build both a brand for the business as well as around the doctor, to appeal to a wider audience.
The color palette is strong and bold yet contemporary, with typography to match. We have initiated a series of strategic activities with goals and deliverables that will yield distinct results in the short, medium and long-term. We have captured both video and stills of the doctor and the office, positioning them in a professional light.