ARDS Foundation rageagency
For 20 years, the founder and co-founder of the ARDS Foundation had worked tirelessly to bring attention to the issue of ARDS but had not grown the organization in any meaningful way. Rage Agency was approached to craft a business and digital strategy and to rebrand the organization.
The rebrand comprised a new logo, a contemporary website and a plan for growth of both the organization and its digital outreach.
The ARDS Foundation had no plan for growth or succession. In addition, no system attempt had been made to develop a brand.
A plan was put forward and approved to rebrand ARDS Foundation, and to implement the new brand across all digital platforms. In addition, efforts were to be made to introduce more people to the organization to ensure its growth.
ARDS has built a board of directors, and has a working plan for growth. The rebrand brought new energy to the organization and has helped propel it forward into relevancy.