CLIENT: WE THE PEOPLE APPAREL STORE
OVERVIEW
We The People Store is a bold, patriotic clothing brand built for people who wear their values with pride. Rage Agency was brought in from day one to help launch this startup as a full-blown eCommerce brand. Our job? Build the entire Shopify site, design the clothing and accessories, and create a lifestyle look that would truly connect with the audience.
CHALLENGES & APPROACH
We were given a tight deadline—three months to launch—but we delivered the full brand and website in just six weeks. From the start, we focused on building a clean, fast, and easy-to-use Shopify site. But we didn’t stop there. We also designed the full range of apparel and accessories, and produced powerful lifestyle imagery that helped customers see themselves in the brand. This visual content also played a huge role in the ads that drove traffic and sales.
THE RESULT
Just two months after launch, We The People Store was making over $100,000 in revenue—a huge achievement in the crowded online apparel world. The brand has quickly become a top name in its space, with loyal shoppers and strong daily sales. It’s proof that great branding, strategy, and speed really do pay off.
