Adopt a social media policy and protect your brand

Adopt a social media policy and protect your brand

Why adopt a social media policy? To protect your company’s brand and reputation! Social media mistakes can made the news and go viral. Examples like the Burger King employee in Japan who posted a photo of himself lying on a pile of burger buns to Instagram, or the photos of Taco Bell and Domino’s Pizza employees doing disgusting things with food should be enough to frighten every business owner. Many other social media gaffes and abuses don’t go viral, but all of them inevitably hurt the brand involved.

Loose Lips Sink Ships

The number of people commenting, liking, sharing and tweeting every part of their life is growing exponentially. The concern is how to manage employees’ social media use and the impact it can have on the company’s brand.

“No matter the size of your company,” says David Jackson of Rage Agency, a social media adviser to companies, “you need a social media policy to educate and advise your employees of the potential impact of their actions.”


Yes, Even You Need to Adopt a Social Media Policy

A social media policy is basically a guide for employees using social media in their personal lives. Your social media policy should remind employees that they should keep themselves – and your business – above reproach, in both deeds and appearance.

Employees should adhere to the principle that they are responsible for maintaining their employer’s credibility, no matter whether they are online or offline. Even if they aren’t using social media tools yet, they might want to someday, so they should still be familiar with your policy.

A Social Media Policy in 3 Statements

  • Integrity is everything. Integrity is your company’s most important commodity: Employees should avoid writing or posting anything that would embarrass your company or compromise their ability to do their job.
  • No separation. Employees should assume that their personal and professional lives will merge online. This will happen regardless of the care they take in separating them.
  • Privacy doesn’t exist. Even if your employees use privacy tools (for instance, determining who can view their profile, page or post), they should assume that everything they write, receive or exchange on a social media site is public.

Where To Start?

Depending on how big your company is, involve other people from other departments. Make sure to include management, legal, info technology and human resources. Each each department has different insights as to risk and impact.

You could hire a consultant to work with the team and draft the policy, alternatively you could use a tool like this online social media policy generator.

There is no need to craft a policy from scratch. A list of published social media policies from companies can be found at the Social Media Governance site. You should easily be able to find one that works for you and which you can change to suit your company.

Finally, your final social media policy should be reviewed by your legal department before you share it with and educate all your employees.

Paint the Trail – Our Passions Create Our Own Trails

Paint the Trail – Our Passions Create Our Own Trails

Take a look at Jeff Sonksen’s fence art along the Seminole County Trail in Central Florida. Take it in, admire it. And now forget it.

Look past the art just for a moment and see it for what it is, a social media love story within one small but growing community.

Jeff Sonsken was an out of work contractor who got antsy and started painting murals on fences along the trail. Instead of getting into trouble for defacing fences, people came out to see them, talk about them and even share them. Intuitively he paints and in doing so he is marketing himself

A passion that moves people

Jeff is giving something special to the community. They love it and he just keeps bringing it on. Almost every week he adds new panels, and every week bikers, joggers and strollers look for the new additions on the trail.

He has generated so much interest in his artwork that he occasionally paints a batch of paintings and leaves them somewhere along the trail. His growing list of followers eagerly watch for his Art Drop which he posts on Facebook with a scavenger hunt-like clues.

Jeff explains, “When Easter came it was going to be the Paint the Trail Easter Art Drop… and it was chaos… they were messaging back and forth on the Facebook page… everybody was glued to the Facebook page”.


He isn’t paid for this work, in fact it costs him. So why do it?

First, he’s nuts. Absolutely. You have to be if you have a goal of painting 5 ½ miles of fence. However, it is also opening a world of opportunity to him. He now gets requests for paintings and is recognized and loved throughout the community. He is a local celebrity.

Content creates connections

Look again at the fence. Now think of it as a social media timeline. As the painted fence grows down the path so do the number of fans and people connected by what they see. Photos are shared and conversations are exchanged as the community follows Jeff to see what’s next.

It’s a lesson learned for our daily business lives. We know what we do best but dare we put it out there to grow within our communities? To be shared? To have it come back to us manyfold in the form of customers wanting more?

Our passions create our own trails. Every community could use a positive uplifting message and Jeff Sonksen is creating relevant content constantly. It’s content that people anticipate, seek out, LIKE AND SHARE in both the digital world as well as the physical one. Each new piece builds community, extending the inherent social media timeline.

Content that moves people

Jeff is a reluctant celebrity. He avoids the limelight. He installs new paintings when the path is the quietest. He started this as a lark, as an outlet for his frustration. His new goal is to paint the longest continuous painting – 3 years into it and he’s not yet painted a mile.

Jeff’s hobby has led to unexpected consequences. His reluctant celebrity has made him a community hero and a desired artist (it’s almost an unwritten rule that artists have to die to have their art become desirable.) He’s become a poster child for what other communities around the nation could achieve.

“I can’t tell you how many notes and thank you cards I’ve gotten from people… It is cool” he says in his unassuming way.

Now, take a look at Jeff Sonksen’s art along the Seminole County Trail in Central Florida. Take it in, admire it. And share it.