Pokémon Go is the funnest fitness app ever – use Pokémon for marketing!

Pokémon Go is the funnest fitness app ever – use Pokémon for marketing!

No kidding, Pokémon Go is revolutionary. Overnight, sedentary people from all walks of life are on their feet, walking around, day and night! Kids and us biggies alike. And unlike boring, expensive fitness wearables which are targeted primarily at adults, Pokémon Go is (gasp) Free, and (bigger gasp) Fun!

Released on the 6th of July 2016, mere days ago, it is on target to become more popular than Twitter by some measures. Kids and adults alike are hot in pursuit of new Pokémon which have appeared across America from parks to playgrounds and all places in between.

Chances are that if you have a local sign nearby, it is on the Pokémon map! Since it’s got Augmented Reality support, you can see the Pokémon you’re about to catch via your phone’s camera. It is having a huge impact on people – they are out and about, walking their neighborhoods, phones in hand looking to catch virtual Pokémon.

We were Instantly Hooked

To say Pokémon has gone viral is an understatement – from the moment one of our twenty-somethings showed it off at the office (and explained it patiently to us dinosaurs), it was immediately downloaded by all of us, followed by us checking the map to see where we would have to walk to catch Pokémon. And I’ve heard the same story repeated by businesses across the country – it looks and feels like fun and draws you in! Its more of a social revolution than a mere game.

How to use Pokémon for Marketing your Business

Lure Customers To Your Local Business with Pokémon Go

Pokémon Go uses your phone’s GPS and camera to augment the real world, transforming local landmarks and businesses into Pokémon Gyms (where trainers go to train their Pokémon and battle other teams) and PokéStops, which players can physically visit to stock up on free accessories and items like PokéBalls.

Your business could be one of these Gyms or PokéStops! If you are, get ready for foot traffic and potential customers. And most importantly, welcome and entice them, don’t turn them away! (If you’re a local business owner and haven’t yet checked out this game, I’d highly recommend downloading it for free from the Android or iPhone App stores.)

pokestop marketing

How to install Pokémon Go after downloading the app. More importantly, here’s how to play Pokémon Go.

Get creative and photograph the game stops next to your business, and write about it on your website and social media. If your business is a Pokéstop, and you serve food or drink, create a Pokémon-inspired offering. Offer customers who show you the game on their phone a discount!

You can even add the location of Pokémon on this handy map, directly from Google, to help others catch those pesky critters.

Pokémon Lure Modules can bring Pokémon and potential customers to your business

Pokémon GO has a purchasable in-app option called a “Lure Module” which attracts Pokémon to a particular PokéStop for 30 minutes. Those Pokémon are visible to everyone in the nearby vicinity. You could use it during a typically slow period of your day. Use the opportunity to market the option and use your creativity to turn visitors into paying customers. Here’s how to add a lure.

pokemon lureConsider dropping a Lure Module before events. Advertise it on your Facebook Page beforehand – there’s nothing more enticing to players than knowing ahead of time when and where they can catch a bunch of Pokémon!

Here’s a Facebook example of how Rage Agency successfully used Pokemon for marketing a free talent event.

 

Blog about Pokémon and Be Relevant

Pokémon is one of the most heavily Google’d terms currently. Use the opportunity to write about how your business is connecting with this social phenomenon – you might show up on a potemtial cusomer’s next Google search!

Pokémon is exploding in popularity, and it could have a nice impact on your business. Embrace the opportunity while it lasts.

10 FREE Awesome Mobile Apps to Make You Fall in Love with Marketing Again

10 FREE Awesome Mobile Apps to Make You Fall in Love with Marketing Again

Digital marketing has become a drag – SEO, social media, content writing… get back to basics and the act of creating. Here are 10 FREE Awesome Mobile Apps to Make You Fall in Love with Marketing Again

We thought we’d share some of the iPhone IOS apps that we use and love at our marketing agency. Whether you’re a cog in a big business or you’re the big wheel at a small business, these are all useful, fun and applicable to you. We collectively use hundreds of apps, but when we narrowed them down to just 10, these are the ones that stood out. Enjoy!

hyperlapse

 

Hyperlapse. $15,000 used to get you smooth time lapse videos. Until Hyperlapse. You have to see what people have done with it to get a real sense of its abilities. We love it and have to restrain ourselves from overusing it. Watch what The Verge had to say about it.

directr for business

Directr for Business. Who needs a director and crew or our fancy-schmancy cameras and equipment when you have this amazing storyboard-driven video creator. It is especially useful for creating rough drafts of the final product. (quite often it is our final product!)

pigment

Pigment. Ok, so this has nothing to do with marketing, but if you’re looking to get your inner creative mojo back, and see life as a kid again, this is fun! A coloring book for adults. Wheeeee!

periscope

Periscope. Simply the fastest, best way to broadcast live video, and all the while building your social value.

triller

Triller. Create mash up video mixes at work? Sure! Life’s more than a series of endless spreadsheets and meetings – show your world at work from a different angle.

filmic pro

FiLMiC Pro. Anyone can record video, but to make epic videos you need to be able to control every aspect of the camera. Enter FiLMiC Pro. Unbelievable.

slash keyboard

Slash Keyboard. Start your love affair all over again with this keyboard app. The app connects to more than a dozen services to ensure that you almost never need to switch apps while typing. Whether you want to look up a map location, search Google, Amazon, your contacts or or the App Store, Slash Keyboard lets you seamlessly do it from your keyboard.

adobe post

Adobe Post. Want to quickly create fabulous looking social posts? Adobe Post is new and just like their other stuff, works magic! Whee, wow, wonderful!

gifsart

GifsArt. Marketing without animated Gifs is like seeing in black and white. Gifs makes pics and clips pop with color and excitement. Addictive, beware.

storehouse

Storehouse. A possible breakout app for 2016, you get to turn photos and videos into shareable stories. Rather than the mind numbing upchuck of Facebook and Twitter, you get to build something meaningful. Sure it might complicate your existing content process but then again, it might be a lot prettier and look a lot less like the overprocessed stuff we see all the time.

Of course there are tons of other FREE awesome apps out there that we use all the time at our marketing agency – those that didn’t make the top 10 cut include Google Drive, Google Maps, Flipboard, Camera+, GoPro, Skype, Waze, Tumblr, Instagram, StumbleUpon, Algo, Feedly, Hootsuite, WordPress, Buffer, Nimble, Feedly, Ted, Slack, Asana, Evernote, Genius Scan, Eventbrite, DayOne…and the list goes on. And now that Apple’s big iPad has been released, we’re likely going to be adding even more.

Caffeine for your Brand – Storytelling

Caffeine for your Brand – Storytelling

Social has become a business imperative

These days it isn’t sufficient for businesses to only have website for their online presence. With the unrelenting growth of social media, consumers no longer rely on websites, instead they linger on the social media channels of their own choosing. Businesses need to be understand where their consumers are online, and be omnipresent with an integrated approach to social media.

Businesses who tell engaging stories over direct marketing will realize a connected community of consumers who will follow and enjoy their brand. Moreover, businesses that pursue a social is business approach, the final stage in the Social Maturity Model, will reap huge rewards.

The following slideshow from a recent presentation at our monthly series, Caffeine for your Brand – Storytelling meeting introduces and discusses these topics.

Caffeine for your Brand is a monthly networking opportunity featuring coffee, donuts and marketing conversations. The idea came about as a result of talking to our clients, all of whom share a healthy dose of curiosity, a lack of time to focus on marketing, a desire to know more about the discipline, a strong interest in networking with other companies, and the eternal need for coffee and donuts at least once a month.

Caffeine for your Brand sessions are held on the last Thursday of each month, from 7am to 10am, at the Rage Agency studio in Westmont, IL. The event is free and open to the public. Coffee and donuts are always at hand.

Caffeine for your Brand – Monthly Morning Coffee Chats

Caffeine for your Brand – Monthly Morning Coffee Chats

Caffeine for your Brand is a monthly networking opportunity featuring coffee, donuts and marketing conversations. The idea came about as a result of talking to our clients, all of whom share a healthy dose of curiosity, a lack of time to focus on marketing, a desire to know more about the discipline, a strong interest in networking with other companies, and the eternal need for coffee and donuts at least once a month.

Storytelling through Social Media has become critical for businesses

Social Media can be your biggest strength or a thorn in your side.  More often than not, it’s a weakness. Most business owners focus on sharing and selling on social media, the result of bad advice. The issue is that no one teaches businesses how to properly cultivate lasting relationships. At Rage Agency, we teach how to tell a story on social media, how to engage leads and develop conversations.

Storytelling covers many topics – learn to:

  • Brand your business on social media
  • Develop engaging social media content
  • Generate highly-targeted leads for less than $10 a day on Facebook, Instagram and Twitter
  • Use LinkedIn for B2B connections
  • Grow your Instagram account for FREE and cultivate connections
  • Use Twitter to gain new customers every DAY
  • “Be everywhere” at once
  • Develop YouTube videos that complement your social media strategy
  • Hashtag your way to success
  • Connect with the news media and bloggers on social media for added buzz

Caffeine for your Brand sessions are held on the last Thursday of each month, from 7am to 10am, at the Rage Agency studio in Westmont, IL. The event is free and open to the public. Coffee and donuts are always at hand.

 

2015 Marketing Trends

2015 Marketing Trends

While relevant content leads the digital marketing landscape of 2015, companies still need to get their fundamentals right. A clear strategy, good data on consumers, pushing content to the right places and measuring effectiveness of marketing campaigns are all necessary.

By doing this, companies can create engaging content which resonates and appeals to customers on a consistent basis and reap their just rewards.