Pokémon Go is the funnest fitness app ever – use Pokémon for marketing!

Pokémon Go is the funnest fitness app ever – use Pokémon for marketing!

No kidding, Pokémon Go is revolutionary. Overnight, sedentary people from all walks of life are on their feet, walking around, day and night! Kids and us biggies alike. And unlike boring, expensive fitness wearables which are targeted primarily at adults, Pokémon Go is (gasp) Free, and (bigger gasp) Fun!

Released on the 6th of July 2016, mere days ago, it is on target to become more popular than Twitter by some measures. Kids and adults alike are hot in pursuit of new Pokémon which have appeared across America from parks to playgrounds and all places in between.

Chances are that if you have a local sign nearby, it is on the Pokémon map! Since it’s got Augmented Reality support, you can see the Pokémon you’re about to catch via your phone’s camera. It is having a huge impact on people – they are out and about, walking their neighborhoods, phones in hand looking to catch virtual Pokémon.

We were Instantly Hooked

To say Pokémon has gone viral is an understatement – from the moment one of our twenty-somethings showed it off at the office (and explained it patiently to us dinosaurs), it was immediately downloaded by all of us, followed by us checking the map to see where we would have to walk to catch Pokémon. And I’ve heard the same story repeated by businesses across the country – it looks and feels like fun and draws you in! Its more of a social revolution than a mere game.

How to use Pokémon for Marketing your Business

Lure Customers To Your Local Business with Pokémon Go

Pokémon Go uses your phone’s GPS and camera to augment the real world, transforming local landmarks and businesses into Pokémon Gyms (where trainers go to train their Pokémon and battle other teams) and PokéStops, which players can physically visit to stock up on free accessories and items like PokéBalls.

Your business could be one of these Gyms or PokéStops! If you are, get ready for foot traffic and potential customers. And most importantly, welcome and entice them, don’t turn them away! (If you’re a local business owner and haven’t yet checked out this game, I’d highly recommend downloading it for free from the Android or iPhone App stores.)

pokestop marketing

How to install Pokémon Go after downloading the app. More importantly, here’s how to play Pokémon Go.

Get creative and photograph the game stops next to your business, and write about it on your website and social media. If your business is a Pokéstop, and you serve food or drink, create a Pokémon-inspired offering. Offer customers who show you the game on their phone a discount!

You can even add the location of Pokémon on this handy map, directly from Google, to help others catch those pesky critters.

Pokémon Lure Modules can bring Pokémon and potential customers to your business

Pokémon GO has a purchasable in-app option called a “Lure Module” which attracts Pokémon to a particular PokéStop for 30 minutes. Those Pokémon are visible to everyone in the nearby vicinity. You could use it during a typically slow period of your day. Use the opportunity to market the option and use your creativity to turn visitors into paying customers. Here’s how to add a lure.

pokemon lureConsider dropping a Lure Module before events. Advertise it on your Facebook Page beforehand – there’s nothing more enticing to players than knowing ahead of time when and where they can catch a bunch of Pokémon!

Here’s a Facebook example of how Rage Agency successfully used Pokemon for marketing a free talent event.

 

Blog about Pokémon and Be Relevant

Pokémon is one of the most heavily Google’d terms currently. Use the opportunity to write about how your business is connecting with this social phenomenon – you might show up on a potemtial cusomer’s next Google search!

Pokémon is exploding in popularity, and it could have a nice impact on your business. Embrace the opportunity while it lasts.

10 FREE Awesome Mobile Apps to Make You Fall in Love with Marketing Again

10 FREE Awesome Mobile Apps to Make You Fall in Love with Marketing Again

Digital marketing has become a drag – SEO, social media, content writing… get back to basics and the act of creating. Here are 10 FREE Awesome Mobile Apps to Make You Fall in Love with Marketing Again

We thought we’d share some of the iPhone IOS apps that we use and love at our marketing agency. Whether you’re a cog in a big business or you’re the big wheel at a small business, these are all useful, fun and applicable to you. We collectively use hundreds of apps, but when we narrowed them down to just 10, these are the ones that stood out. Enjoy!

hyperlapse

 

Hyperlapse. $15,000 used to get you smooth time lapse videos. Until Hyperlapse. You have to see what people have done with it to get a real sense of its abilities. We love it and have to restrain ourselves from overusing it. Watch what The Verge had to say about it.

directr for business

Directr for Business. Who needs a director and crew or our fancy-schmancy cameras and equipment when you have this amazing storyboard-driven video creator. It is especially useful for creating rough drafts of the final product. (quite often it is our final product!)

pigment

Pigment. Ok, so this has nothing to do with marketing, but if you’re looking to get your inner creative mojo back, and see life as a kid again, this is fun! A coloring book for adults. Wheeeee!

periscope

Periscope. Simply the fastest, best way to broadcast live video, and all the while building your social value.

triller

Triller. Create mash up video mixes at work? Sure! Life’s more than a series of endless spreadsheets and meetings – show your world at work from a different angle.

filmic pro

FiLMiC Pro. Anyone can record video, but to make epic videos you need to be able to control every aspect of the camera. Enter FiLMiC Pro. Unbelievable.

slash keyboard

Slash Keyboard. Start your love affair all over again with this keyboard app. The app connects to more than a dozen services to ensure that you almost never need to switch apps while typing. Whether you want to look up a map location, search Google, Amazon, your contacts or or the App Store, Slash Keyboard lets you seamlessly do it from your keyboard.

adobe post

Adobe Post. Want to quickly create fabulous looking social posts? Adobe Post is new and just like their other stuff, works magic! Whee, wow, wonderful!

gifsart

GifsArt. Marketing without animated Gifs is like seeing in black and white. Gifs makes pics and clips pop with color and excitement. Addictive, beware.

storehouse

Storehouse. A possible breakout app for 2016, you get to turn photos and videos into shareable stories. Rather than the mind numbing upchuck of Facebook and Twitter, you get to build something meaningful. Sure it might complicate your existing content process but then again, it might be a lot prettier and look a lot less like the overprocessed stuff we see all the time.

Of course there are tons of other FREE awesome apps out there that we use all the time at our marketing agency – those that didn’t make the top 10 cut include Google Drive, Google Maps, Flipboard, Camera+, GoPro, Skype, Waze, Tumblr, Instagram, StumbleUpon, Algo, Feedly, Hootsuite, WordPress, Buffer, Nimble, Feedly, Ted, Slack, Asana, Evernote, Genius Scan, Eventbrite, DayOne…and the list goes on. And now that Apple’s big iPad has been released, we’re likely going to be adding even more.

Make Business Referrals part of your Digital Strategy

Make Business Referrals part of your Digital Strategy

Referrals from happy customers should be your #1 source of new business. You can’t get a better business lead than someone referred to you. You can’t get a more motivated business prospect to your business than someone sent by a satisfied client.

We’re often asked: How do I get my clients to promote my business to their professional and social networks?

The answer is elusively easy: You have to train your clients to promote you. You have to remind them to do it. Constantly. And make it easy to do so.

The magic words you want your referrers to learn: “I know of someone who can help you.”

“The reality is that people almost exclusively do business with people they know or know of, rather than with strangers,” says Brian Polacek at the Rage Agency Marketing Firm. “A personal recommendation from someone you know and trust is far more reassuring than cold calling around.”

The 6 steps to add to your marketing plan to realize better and more business referrals:

1. Ask clients for referrals. Constantly.

Ask regularly. During the sales cycle. During the close. During delivering excellent service. And regularly thereafter. The best time to ask for a referral is while you are actively involved with your client and have their full trust and attention.

Don’t be shy. Asking does not threaten your client relationship – studies show the opposite – it enhances client relationships. “Asking a client to recommend you makes things personal,” says Polacek. “you’re asking your client to judge you and to make a personal decision about supporting the future of your business.” Clients can become raving fans when approached properly.

Keep yourself motivated by setting referral goals, and asking systematically. Use an “ask method” that fits with your personal and professional demeanor.

Start with the assumption that your clients would be happy to refer you. But let them tell you (and explore why) if they are uncomfortable doing so.

2. Teach clients how to refer you. Constantly.

Don’t assume that your client knows how to refer you. Many clients would be happy to refer you but don’t know how. Give them:

  • Printed information.  Include your value proposition and some client results. Answer these two questions about your business for them:  ”What do we do?” and “Why us?”
  • Permanent space. Reserve a space on your print and email newsletters. Add links to your site so that the reader can get a full answer to the two questions.
  • Review sites. Provide instructions on how to go on review sites like Yelp to give you a review.
  • Business card. Consider adding a request for referrals on the back of your business card.

3. Remind them to refer you. Constantly.

Reach out to your current and past clients on a regular basis, and always include a request for referrals. My long-time mortgage banker hasn’t contracted new business with me in years, but I get a letter from her every two months that reminds me that she appreciates my support and would love my referrals. (She openly admits in her letters that referrals are the lifeblood of her business. This motivates me because I want to help her.)

4. Look for ways to make it easy to review you. Constantly.

  • Website – Consider adding links on relevant pages of your website to review sites where you appear or want to appear. (Yelp, Angie’s List, etc.).
  • Communications – Add links to review sites when you send a client communication: Put them in emails, on Facebook company pages and Facebook postings, and in direct mail.
  • Write it. Create a PDF of your “What do I do?” and “Why me?”  and place them on your website. Include the PDF link on all communications. Here’s what our PDF looks like.
  • Sample reviews. People are often reticent to write a review from scratch, so share reviews that other people have written as models. (Keep it honest – don’t write the reviews for them – we’ve all become good at spotting fake reviews, and some companies like Amazon have initiated legal proceedings against fake reviewers.

5. Say “thank you.” Constantly.

Reach out and thank and recognize referrers – not only is it good etiquette, but it is good for business. People feel that they are doing business with a caring company when they are recognized for their favors. There is no need to offer financial rewards, in fact many businesses have restrictions against it.

“Most referrers are motivated to help you because you helped them,” says Polacek, “they not looking for a reward for themselves.”

The best reward is a referral back to them, if appropriate for their line of work.

6. Give. Constantly.

One of the best ways to get referrals is to generously give them. If you have the opportunity to refer an associate or link two contacts together, do so. Attending a networking event? Make a point of introducing people to one another. People will appreciate the referral, and it inspires them to respond in kind.

Referrals should be the number-one tool in your tool belt. Reach for it often–as often as you glance at your phone, and get more business.

What’s the point in hiring a digital marketing agency?

What’s the point in hiring a digital marketing agency?

You hear about it all the time – the Internet is driving a lot of new customers to your competitors. And they don’t seem to be spending a fortune to make it happen.

You’ve decided to use digital marketing

So now you’ve decided you need to get on board the internet marketing bandwagon and strike gold too. Sage advice from friends has let you to believe you should sign up for Facebook, put ads on Google, and maybe you’ll even try that Twitter you’ve heard all about. And you intend to pretty up your website when you have spare time. And to save money, you’re going to do it all yourself.

For many companies, digital marketing intentions remain unrealized. Often hampered by a dated looking website that doesn’t function properly on a mobile device, with a hodge-podge of unbranded, inconsistent social platforms that fail eto excite and bring in new customers.

Sure you’re doing the digital marketing yourself and saving money, but at what cost?

You aren’t an expert in digital marketing

The reality is your knowledge of online marketing is not extensive. After all, your expertise is in what you sell, not how to market it online.

Would you save money by redoing the lighting system at your company? Or remodel your shop to make it more appealing to customers? You probably wouldn’t want to take the chance of wasting time and money on a DIY project that might end up disappointing your customers. Digital marketing in in the same realm – a poorly executed DIY effort can turn potential customers away.

You don’t have the right tools

Maybe you have been reading up on digital marketing and even have been doing it for a while with some success. Are you properly equipped to do a good job? From photo to video editing, writing to proof editing, there are many tools you have to be familiar with in order to do quality work.

The reality is you don’t have the time and experience to master all the tools necessary to do a great job.

digitalmarketingagency2

You see things your way

How many times have you looked at a website or an email and remarked to yourself how that business doesn’t seem to understand what your needs as a customer are? More often than not, your customers are remarking on the same thing about your digital marketing messages.

The reality is you can’t see your business as a customer sees it.

You think all social platforms are created equal

This is one of the biggest marketing issues for business owners. They simply don’t know what social platforms to use. And how to use the ones they choose.

The reality is each social platform has it’s own audience. Where do your customers gather online?

 

Digital marketing has become complex. What platforms to use to reach your desired customers, what tools to employ, how often to use each platform, what content, what conventions, how to tie it all together….the list isn’t endless but it is exhausting. Many business owners start off with good intentions but are quickly overwhelmed and can’t find the time to keep up the effort required and still run their businesses.

Hiring a digital marketing agency breaks through these barriers – agencies have the experience, utilize the right tools, see things from a customer’s perspective, and understand the value of each social platform and how to leverage them for your gain.