Pokémon Go is the funnest fitness app ever – use Pokémon for marketing!

Pokémon Go is the funnest fitness app ever – use Pokémon for marketing!

No kidding, Pokémon Go is revolutionary. Overnight, sedentary people from all walks of life are on their feet, walking around, day and night! Kids and us biggies alike. And unlike boring, expensive fitness wearables which are targeted primarily at adults, Pokémon Go is (gasp) Free, and (bigger gasp) Fun!

Released on the 6th of July 2016, mere days ago, it is on target to become more popular than Twitter by some measures. Kids and adults alike are hot in pursuit of new Pokémon which have appeared across America from parks to playgrounds and all places in between.

Chances are that if you have a local sign nearby, it is on the Pokémon map! Since it’s got Augmented Reality support, you can see the Pokémon you’re about to catch via your phone’s camera. It is having a huge impact on people – they are out and about, walking their neighborhoods, phones in hand looking to catch virtual Pokémon.

We were Instantly Hooked

To say Pokémon has gone viral is an understatement – from the moment one of our twenty-somethings showed it off at the office (and explained it patiently to us dinosaurs), it was immediately downloaded by all of us, followed by us checking the map to see where we would have to walk to catch Pokémon. And I’ve heard the same story repeated by businesses across the country – it looks and feels like fun and draws you in! Its more of a social revolution than a mere game.

How to use Pokémon for Marketing your Business

Lure Customers To Your Local Business with Pokémon Go

Pokémon Go uses your phone’s GPS and camera to augment the real world, transforming local landmarks and businesses into Pokémon Gyms (where trainers go to train their Pokémon and battle other teams) and PokéStops, which players can physically visit to stock up on free accessories and items like PokéBalls.

Your business could be one of these Gyms or PokéStops! If you are, get ready for foot traffic and potential customers. And most importantly, welcome and entice them, don’t turn them away! (If you’re a local business owner and haven’t yet checked out this game, I’d highly recommend downloading it for free from the Android or iPhone App stores.)

pokestop marketing

How to install Pokémon Go after downloading the app. More importantly, here’s how to play Pokémon Go.

Get creative and photograph the game stops next to your business, and write about it on your website and social media. If your business is a Pokéstop, and you serve food or drink, create a Pokémon-inspired offering. Offer customers who show you the game on their phone a discount!

You can even add the location of Pokémon on this handy map, directly from Google, to help others catch those pesky critters.

Pokémon Lure Modules can bring Pokémon and potential customers to your business

Pokémon GO has a purchasable in-app option called a “Lure Module” which attracts Pokémon to a particular PokéStop for 30 minutes. Those Pokémon are visible to everyone in the nearby vicinity. You could use it during a typically slow period of your day. Use the opportunity to market the option and use your creativity to turn visitors into paying customers. Here’s how to add a lure.

pokemon lureConsider dropping a Lure Module before events. Advertise it on your Facebook Page beforehand – there’s nothing more enticing to players than knowing ahead of time when and where they can catch a bunch of Pokémon!

Here’s a Facebook example of how Rage Agency successfully used Pokemon for marketing a free talent event.

 

Blog about Pokémon and Be Relevant

Pokémon is one of the most heavily Google’d terms currently. Use the opportunity to write about how your business is connecting with this social phenomenon – you might show up on a potemtial cusomer’s next Google search!

Pokémon is exploding in popularity, and it could have a nice impact on your business. Embrace the opportunity while it lasts.

Graphic Design the Easy Way: Canva.com

Graphic Design the Easy Way: Canva.com

The tagline says it all – Canva makes design simple for everyone. Create designs for Web or print: blog graphics, presentations, Facebook covers, flyers, posters, invitations and so on. And it’s true! We recommend it! We use it!

We’re a creative design agency, and we’re always on the lookout for tools that make our lives easier and better… and if our clients can use the tools too, then even better. Canva is one such tool. Easy, clever, capable – it is all this and more. No need to learn Photoshop or any other complex tool. No need to remember what size image to create for the platform.

An example of how to use it: to create a Facebook post image, simply create an account and login to Canva.com. Choose the Facebook Post design.

Select a template that looks like it will best meet your needs.

Upload and use a background image or use one of their million and one images. Optionally add a partially transparent item over the image for the text to stand out and arrange the transparent item under the text. Change the text to your quote or offer.

Click the Share button to put it on your Facebook feed. Done. In 5 minutes or less. And importantly, the final product will look AMAZING.

Why we love it: It has up to date picture sizes for all social media platforms. Trying to keep up with changing image requirements is a royal pain, and Canva not only solves that but it also helps create the graphic designs!

Are there any downsides? A minor one – it has upsells. Pick a design or image that is premium and you have to pay for it. Not much mind you, but there could be a fee when you try and use it. Images are around $1.

10 FREE Awesome Mobile Apps to Make You Fall in Love with Marketing Again

10 FREE Awesome Mobile Apps to Make You Fall in Love with Marketing Again

Digital marketing has become a drag – SEO, social media, content writing… get back to basics and the act of creating. Here are 10 FREE Awesome Mobile Apps to Make You Fall in Love with Marketing Again

We thought we’d share some of the iPhone IOS apps that we use and love at our marketing agency. Whether you’re a cog in a big business or you’re the big wheel at a small business, these are all useful, fun and applicable to you. We collectively use hundreds of apps, but when we narrowed them down to just 10, these are the ones that stood out. Enjoy!

hyperlapse

 

Hyperlapse. $15,000 used to get you smooth time lapse videos. Until Hyperlapse. You have to see what people have done with it to get a real sense of its abilities. We love it and have to restrain ourselves from overusing it. Watch what The Verge had to say about it.

directr for business

Directr for Business. Who needs a director and crew or our fancy-schmancy cameras and equipment when you have this amazing storyboard-driven video creator. It is especially useful for creating rough drafts of the final product. (quite often it is our final product!)

pigment

Pigment. Ok, so this has nothing to do with marketing, but if you’re looking to get your inner creative mojo back, and see life as a kid again, this is fun! A coloring book for adults. Wheeeee!

periscope

Periscope. Simply the fastest, best way to broadcast live video, and all the while building your social value.

triller

Triller. Create mash up video mixes at work? Sure! Life’s more than a series of endless spreadsheets and meetings – show your world at work from a different angle.

filmic pro

FiLMiC Pro. Anyone can record video, but to make epic videos you need to be able to control every aspect of the camera. Enter FiLMiC Pro. Unbelievable.

slash keyboard

Slash Keyboard. Start your love affair all over again with this keyboard app. The app connects to more than a dozen services to ensure that you almost never need to switch apps while typing. Whether you want to look up a map location, search Google, Amazon, your contacts or or the App Store, Slash Keyboard lets you seamlessly do it from your keyboard.

adobe post

Adobe Post. Want to quickly create fabulous looking social posts? Adobe Post is new and just like their other stuff, works magic! Whee, wow, wonderful!

gifsart

GifsArt. Marketing without animated Gifs is like seeing in black and white. Gifs makes pics and clips pop with color and excitement. Addictive, beware.

storehouse

Storehouse. A possible breakout app for 2016, you get to turn photos and videos into shareable stories. Rather than the mind numbing upchuck of Facebook and Twitter, you get to build something meaningful. Sure it might complicate your existing content process but then again, it might be a lot prettier and look a lot less like the overprocessed stuff we see all the time.

Of course there are tons of other FREE awesome apps out there that we use all the time at our marketing agency – those that didn’t make the top 10 cut include Google Drive, Google Maps, Flipboard, Camera+, GoPro, Skype, Waze, Tumblr, Instagram, StumbleUpon, Algo, Feedly, Hootsuite, WordPress, Buffer, Nimble, Feedly, Ted, Slack, Asana, Evernote, Genius Scan, Eventbrite, DayOne…and the list goes on. And now that Apple’s big iPad has been released, we’re likely going to be adding even more.

Apps that power our creative agency Part II – visual creatives

Apps that power our creative agency Part II – visual creatives

We’re a creative agency, and we need reliable, capable products that get the job done first time, every time, with high quality. We’re often asked what apps we use and rely on everyday to get the job done.

This is the 2nd in a 5 part series. Part I introduced apps we all use and agree make life easier. Part II introduces the apps that power our creative agency’s creative team, Part III deals with content creation team apps. Part IV introduces the apps used by the management team, and finally, part V discusses WordPress plugins we find invaluable.

While many of the team use Macs, we also have team members who use MS-Windows based machines. Many of our favorite tools are cloud-based or platform independent which allows for greater productivity.

Part II of IV: What our Rage Agency Visual Creation Team uses.

We regularly recording and produce video footage for promos and videos for clients (check out our rageagency YouTube channel), and for fun we make our own independent short movies (check out leonardbocx on YouTube). While no means complete, here’s our list of audio/visual apps, in no particular order.

Visuals

 

Final Cut Pro X

 

Final Cut Pro X is professional video editing software, with a massive and growing list of plugins that extend upon the already powerful core capabilities.

Why we like it: Even version 7 die-hards in our office grudgingly agree that FCPX is pretty amazing, providing editing tools that only a few years ago were unthinkable. Admittedly the interface looks obscenely simple but that’s the whole point, not so?

Download here

Motion

 

Motion is the best way to build interactive titles, filters, transitions, and generators for Final Cut and at $50 it’s the cheapest way for anyone looking to add extra visual power to their creative arsenal.

Why we like it: We’re still amazed at what we can achieve with Motion. Sure it would be nice to have easier integration with Final Cut but that’s just quibbling.

Download here

 

Camtasia

Camtasia gives you the tools you need to record on-screen activity, edit and enhance your content, and share in high-quality to viewers anywhere
Why we like it: We’re able to record screen contents of webinars, online tutorials etc., annotate them quickly and easily and create high-quality videos for sharing.

Download here

ScreenFlow

ScreenFlow can record the contents of your entire monitor while also capturing video camera, iOS device, microphone and computer audio.

Why we like it: An alternative to Camtasia, we’re able to record screen contents of webinars, online tutorials etc., annotate them quickly and easily and create videos for sharing.

Download here

 

Sound

 

Audacity

Audacity is a free open source multi-track audio editor and recording app.

Why we like it:
It’s free. And its easy to use. Our podcasting team loves it.

Download here

Logic Pro

Logic Pro is a complete professional recording studio.

Why we like it: From simple loops to walls of sound, there is little it can’t do. Add a midi keyboard, play a few notes, lay down a beat, and in no time you’ve got the makings of mad music.

Download here

Wirecast


Wirecast
greatly simpilfies the process of capturing and streaming multiple video feeds such as interviews with multiple cameras.

Why we like it: Live switching! Being able to switch between multiple camera angles, and create high quality streaming or finished content quickly without the need for post-production is a dream!

Download here

Apps that power our creative agency Part I – Invaluable Apps

Apps that power our creative agency Part I – Invaluable Apps

We’re a creative digital agency, and we need reliable, capable products that get the job done first time, every time, with high quality. We’re often asked what apps we use and rely on everyday to get the job done.

This is a 5 part series. Part I introduces apps we all use and agree make life easier. Part II introduces the visual creative team apps, Part III deals with content creation team apps. Part IV introduces the apps used by the management team, and finally, part V discusses WordPress plugins we find invaluable.

While many of the team use Macs, we also have team members who use MS-Windows based machines. Many of our favorite tools are cloud-based or platform independent which allows for greater productivity.

Part I of IV:

While no means complete, here’s our list of apps that power our creative agency, in no particular order.

Productivity

Google Drive

 

Google Docs is our favorite, collaborative productivity suite. It runs on all platforms, is free, and is web-based making it available anytime, anywhere.

Why we like it: Frankly, what’s not to love about it. We still get a thrill from collaborating and watching where someone else’s cursor is – it’s like a grown-up Minecraft Creator.

Download here

Microsoft Office

 

Arguably the Swiss-Army of office productivity, the Microsoft Office suite has evolved over time into an rich, somewhat complex toolset.

Why we like it: Sure we use Google Docs internally, but we’re not fully weaned off our old mainstay, Microsoft Office, even if only for client compatibility.

Download here

Internet and Communications

Chrome

 

It’s our opinion that Chrome is the best browser on the Mac. It’s fast, functional, and syncs everything across our devices, including iOs and Android.

Why we like it: To be sure, we use all the browsers out there, but when it’s all said and done, we love Chrome for it’s integration with all things Google. Tip: The mobile emulation mode is simply amazing, we love being able to emulate different mobile devices right inside Chrome.

Download here

Photos and Videos

Illustrator

 

Quite simply, Illustrator remains the best vector drawing tool, and thankfully it keeps getting easier to use. It supports all the industry standard file types and integrates particularly well with its sibling, PhotoShop

Why we like it: It works flawlessly and reliably. We’re in the job of creating quality products on time, from concept to web and print and Illustrator helps make it so.

Download here

PhotoShop

 

PhotoShop is still the most powerful image-editing app on the planet. Having said that, it’s getting harder to support Adobe’s subscription-based software approach and with the explosion of high-quality, better-priced alternatives, we might be dropping Adobe soon.

Why we like it: Like a well-worn pair of shoes, we know it well, and it fits our creative needs.

Download here

SuitCase Fusion

 

Get more than a few hundred fonts on your computer and pretty soon you need a font management tool. SuitCase Fusion has a slew of useful features over and above its ability to activate and deativate fonts on demand,

Why we like it: With more than 15,000 fonts on some of our creatives’ computers we rely heavily on Suitcase to manage them. Keeping all 15,000 fonts active is simply not practical – it would cause the computers to be very slow.

Download here

Utilities

DropBox

 

DropBox is a cloud-based file sync product that just keeps getting better and better. Although you only get 2GB for free initially there are a host of ways of growing the free space without needing to pay for the paid service.

Why we use it: We use Google Drive internally to share and sync our files across devices, but DropBox comes in handy especially with sharing project files with clients.

Download here

PopClip

 

PopClip (Mac) adds an intuitive little pop-up bar with options when you select text. But instead of just getting copy and paste buttons, PopClip can speak text, search the web for your selection, and a ton more.

Why we like it: Sure it’s a simple and cheap product, but this popup makes text editing a real breeze, it is a serious productivity enhancer. And with its expansion features, it is invaluable.

Download here

Spotlight

 

Spotlight is the universal OS X search app that allows you to quickly search files on your Mac’s hard drive.

Why we like it: Ok, this isn’t an separate app, it’s built into Mac OS X, but it’s become such a great feature that we just had to mention it.

LastPass

 

LastPass is a password manager that integrates with any web browser. It can generate passwords and supports 2 factor authentication.

Why we like it: How we managed passwords before LastPass is a mystery to us. We love that it checks for duplicate passwords.

Download here

Keyboard Maestro

 

Keyboard Maestro is easily the most powerful automation tool for Macs. With it, you can automate almost any repetitive task you do on your Mac.

Why we like it: Not for the faint of heart, admittedly, it has a learning curve, but once you get the hang of it, you can make your Mac learn and perform repetitive tasks. A big bonus is it’s multi-media clipboard manager.

Download here

TotalFinder

 

TotalFinder extends the Mac’s finder and offers tabbed browsing, a dual-window viewing mode, proper cut and paste support and much more.

Why we like it: This is the Mac’s Finder on steroids. We find it invaluable.

Download here

HyperDock

 

HyperDock (Mac) can preview app windows, easily resize windows by holding down a modifier key and moving your mouse, can let you snap windows to the edge of the screen, and offers plenty of handy shortcuts to save you time. Many of these features have been available in MS-Windows for a while now, but the Mac hasn’t had them until HyperDock came on the scene.

Why we like it: Resizing windows can be a real chore – with HyperDock, you simply drag the window and it resizes from full to half to quarter size. Love it!

Download here