Caffeine for your Brand – Storytelling

Caffeine for your Brand – Storytelling

Social has become a business imperative

These days it isn’t sufficient for businesses to only have website for their online presence. With the unrelenting growth of social media, consumers no longer rely on websites, instead they linger on the social media channels of their own choosing. Businesses need to be understand where their consumers are online, and be omnipresent with an integrated approach to social media.

Businesses who tell engaging stories over direct marketing will realize a connected community of consumers who will follow and enjoy their brand. Moreover, businesses that pursue a social is business approach, the final stage in the Social Maturity Model, will reap huge rewards.

The following slideshow from a recent presentation at our monthly series, Caffeine for your Brand – Storytelling meeting introduces and discusses these topics.

Caffeine for your Brand is a monthly networking opportunity featuring coffee, donuts and marketing conversations. The idea came about as a result of talking to our clients, all of whom share a healthy dose of curiosity, a lack of time to focus on marketing, a desire to know more about the discipline, a strong interest in networking with other companies, and the eternal need for coffee and donuts at least once a month.

Caffeine for your Brand sessions are held on the last Thursday of each month, from 7am to 10am, at the Rage Agency studio in Westmont, IL. The event is free and open to the public. Coffee and donuts are always at hand.

What’s the point in hiring a digital marketing agency?

What’s the point in hiring a digital marketing agency?

You hear about it all the time – the Internet is driving a lot of new customers to your competitors. And they don’t seem to be spending a fortune to make it happen.

You’ve decided to use digital marketing

So now you’ve decided you need to get on board the internet marketing bandwagon and strike gold too. Sage advice from friends has let you to believe you should sign up for Facebook, put ads on Google, and maybe you’ll even try that Twitter you’ve heard all about. And you intend to pretty up your website when you have spare time. And to save money, you’re going to do it all yourself.

For many companies, digital marketing intentions remain unrealized. Often hampered by a dated looking website that doesn’t function properly on a mobile device, with a hodge-podge of unbranded, inconsistent social platforms that fail eto excite and bring in new customers.

Sure you’re doing the digital marketing yourself and saving money, but at what cost?

You aren’t an expert in digital marketing

The reality is your knowledge of online marketing is not extensive. After all, your expertise is in what you sell, not how to market it online.

Would you save money by redoing the lighting system at your company? Or remodel your shop to make it more appealing to customers? You probably wouldn’t want to take the chance of wasting time and money on a DIY project that might end up disappointing your customers. Digital marketing in in the same realm – a poorly executed DIY effort can turn potential customers away.

You don’t have the right tools

Maybe you have been reading up on digital marketing and even have been doing it for a while with some success. Are you properly equipped to do a good job? From photo to video editing, writing to proof editing, there are many tools you have to be familiar with in order to do quality work.

The reality is you don’t have the time and experience to master all the tools necessary to do a great job.

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You see things your way

How many times have you looked at a website or an email and remarked to yourself how that business doesn’t seem to understand what your needs as a customer are? More often than not, your customers are remarking on the same thing about your digital marketing messages.

The reality is you can’t see your business as a customer sees it.

You think all social platforms are created equal

This is one of the biggest marketing issues for business owners. They simply don’t know what social platforms to use. And how to use the ones they choose.

The reality is each social platform has it’s own audience. Where do your customers gather online?

 

Digital marketing has become complex. What platforms to use to reach your desired customers, what tools to employ, how often to use each platform, what content, what conventions, how to tie it all together….the list isn’t endless but it is exhausting. Many business owners start off with good intentions but are quickly overwhelmed and can’t find the time to keep up the effort required and still run their businesses.

Hiring a digital marketing agency breaks through these barriers – agencies have the experience, utilize the right tools, see things from a customer’s perspective, and understand the value of each social platform and how to leverage them for your gain.

Spotlight On

Spotlight On

We feel a kinship with those who let a passion for their work guide their lives. Our Spotlight On Series is a collection of vignettes that feature craftsmen, artists, and entrepreneurs who have embraced social media to share their passion and in doing so have created a following, a social community.

We typically depict a mere slice of people’s lives, using mundane realism depicting everyday experiences. There is no intention on our part to lecture nor go into great depth. The series is meant to be uplifting and interesting, not a college course.

You’ve got a passion and boundless energy – share it using social networks and inspire others.

how many followers you have, but how much you help, inspire and motivate others.

Interested in sharing your passion?

  • Step 1: Figure out the story you’re trying to tell.
  • Step 2: Pick a short and self-explanatory name.
  • Step 3: Choose the social-networking site that you think best matches your interests.
  • Step 4: Design a group page if possible. Wherever possible, include pictures and videos when you post to the social platform.
  • Step 5: Promote discussion. You might get new ideas and inspire others.
  • Step 6: Promote your social page. At a party? Talk about your passion and page. Meeting someone for the first time? Don’t be shy about  about it.
  • Step 7: Pay forward. Take the time to thank others, to promote good causes and to practice good citizenship.

 

Caffeine for your Brand – Monthly Morning Coffee Chats

Caffeine for your Brand – Monthly Morning Coffee Chats

Caffeine for your Brand is a monthly networking opportunity featuring coffee, donuts and marketing conversations. The idea came about as a result of talking to our clients, all of whom share a healthy dose of curiosity, a lack of time to focus on marketing, a desire to know more about the discipline, a strong interest in networking with other companies, and the eternal need for coffee and donuts at least once a month.

Storytelling through Social Media has become critical for businesses

Social Media can be your biggest strength or a thorn in your side.  More often than not, it’s a weakness. Most business owners focus on sharing and selling on social media, the result of bad advice. The issue is that no one teaches businesses how to properly cultivate lasting relationships. At Rage Agency, we teach how to tell a story on social media, how to engage leads and develop conversations.

Storytelling covers many topics – learn to:

  • Brand your business on social media
  • Develop engaging social media content
  • Generate highly-targeted leads for less than $10 a day on Facebook, Instagram and Twitter
  • Use LinkedIn for B2B connections
  • Grow your Instagram account for FREE and cultivate connections
  • Use Twitter to gain new customers every DAY
  • “Be everywhere” at once
  • Develop YouTube videos that complement your social media strategy
  • Hashtag your way to success
  • Connect with the news media and bloggers on social media for added buzz

Caffeine for your Brand sessions are held on the last Thursday of each month, from 7am to 10am, at the Rage Agency studio in Westmont, IL. The event is free and open to the public. Coffee and donuts are always at hand.

 

Paint the Trail – Our Passions Create Our Own Trails

Paint the Trail – Our Passions Create Our Own Trails

Take a look at Jeff Sonksen’s fence art along the Seminole County Trail in Central Florida. Take it in, admire it. And now forget it.

Look past the art just for a moment and see it for what it is, a social media love story within one small but growing community.

Jeff Sonsken was an out of work contractor who got antsy and started painting murals on fences along the trail. Instead of getting into trouble for defacing fences, people came out to see them, talk about them and even share them. Intuitively he paints and in doing so he is marketing himself

A passion that moves people

Jeff is giving something special to the community. They love it and he just keeps bringing it on. Almost every week he adds new panels, and every week bikers, joggers and strollers look for the new additions on the trail.

He has generated so much interest in his artwork that he occasionally paints a batch of paintings and leaves them somewhere along the trail. His growing list of followers eagerly watch for his Art Drop which he posts on Facebook with a scavenger hunt-like clues.

Jeff explains, “When Easter came it was going to be the Paint the Trail Easter Art Drop… and it was chaos… they were messaging back and forth on the Facebook page… everybody was glued to the Facebook page”.

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He isn’t paid for this work, in fact it costs him. So why do it?

First, he’s nuts. Absolutely. You have to be if you have a goal of painting 5 ½ miles of fence. However, it is also opening a world of opportunity to him. He now gets requests for paintings and is recognized and loved throughout the community. He is a local celebrity.

Content creates connections

Look again at the fence. Now think of it as a social media timeline. As the painted fence grows down the path so do the number of fans and people connected by what they see. Photos are shared and conversations are exchanged as the community follows Jeff to see what’s next.

It’s a lesson learned for our daily business lives. We know what we do best but dare we put it out there to grow within our communities? To be shared? To have it come back to us manyfold in the form of customers wanting more?

Our passions create our own trails. Every community could use a positive uplifting message and Jeff Sonksen is creating relevant content constantly. It’s content that people anticipate, seek out, LIKE AND SHARE in both the digital world as well as the physical one. Each new piece builds community, extending the inherent social media timeline.

Content that moves people

Jeff is a reluctant celebrity. He avoids the limelight. He installs new paintings when the path is the quietest. He started this as a lark, as an outlet for his frustration. His new goal is to paint the longest continuous painting – 3 years into it and he’s not yet painted a mile.

Jeff’s hobby has led to unexpected consequences. His reluctant celebrity has made him a community hero and a desired artist (it’s almost an unwritten rule that artists have to die to have their art become desirable.) He’s become a poster child for what other communities around the nation could achieve.

“I can’t tell you how many notes and thank you cards I’ve gotten from people… It is cool” he says in his unassuming way.

Now, take a look at Jeff Sonksen’s art along the Seminole County Trail in Central Florida. Take it in, admire it. And share it.