2015 Marketing Trends

2015 Marketing Trends

While relevant content leads the digital marketing landscape of 2015, companies still need to get their fundamentals right. A clear strategy, good data on consumers, pushing content to the right places and measuring effectiveness of marketing campaigns are all necessary.

By doing this, companies can create engaging content which resonates and appeals to customers on a consistent basis and reap their just rewards.

Apps that power our creative agency Part II – visual creatives

Apps that power our creative agency Part II – visual creatives

We’re a creative agency, and we need reliable, capable products that get the job done first time, every time, with high quality. We’re often asked what apps we use and rely on everyday to get the job done.

This is the 2nd in a 5 part series. Part I introduced apps we all use and agree make life easier. Part II introduces the apps that power our creative agency’s creative team, Part III deals with content creation team apps. Part IV introduces the apps used by the management team, and finally, part V discusses WordPress plugins we find invaluable.

While many of the team use Macs, we also have team members who use MS-Windows based machines. Many of our favorite tools are cloud-based or platform independent which allows for greater productivity.

Part II of IV: What our Rage Agency Visual Creation Team uses.

We regularly recording and produce video footage for promos and videos for clients (check out our rageagency YouTube channel), and for fun we make our own independent short movies (check out leonardbocx on YouTube). While no means complete, here’s our list of audio/visual apps, in no particular order.

Visuals

 

Final Cut Pro X

 

Final Cut Pro X is professional video editing software, with a massive and growing list of plugins that extend upon the already powerful core capabilities.

Why we like it: Even version 7 die-hards in our office grudgingly agree that FCPX is pretty amazing, providing editing tools that only a few years ago were unthinkable. Admittedly the interface looks obscenely simple but that’s the whole point, not so?

Download here

Motion

 

Motion is the best way to build interactive titles, filters, transitions, and generators for Final Cut and at $50 it’s the cheapest way for anyone looking to add extra visual power to their creative arsenal.

Why we like it: We’re still amazed at what we can achieve with Motion. Sure it would be nice to have easier integration with Final Cut but that’s just quibbling.

Download here

 

Camtasia

Camtasia gives you the tools you need to record on-screen activity, edit and enhance your content, and share in high-quality to viewers anywhere
Why we like it: We’re able to record screen contents of webinars, online tutorials etc., annotate them quickly and easily and create high-quality videos for sharing.

Download here

ScreenFlow

ScreenFlow can record the contents of your entire monitor while also capturing video camera, iOS device, microphone and computer audio.

Why we like it: An alternative to Camtasia, we’re able to record screen contents of webinars, online tutorials etc., annotate them quickly and easily and create videos for sharing.

Download here

 

Sound

 

Audacity

Audacity is a free open source multi-track audio editor and recording app.

Why we like it:
It’s free. And its easy to use. Our podcasting team loves it.

Download here

Logic Pro

Logic Pro is a complete professional recording studio.

Why we like it: From simple loops to walls of sound, there is little it can’t do. Add a midi keyboard, play a few notes, lay down a beat, and in no time you’ve got the makings of mad music.

Download here

Wirecast


Wirecast
greatly simpilfies the process of capturing and streaming multiple video feeds such as interviews with multiple cameras.

Why we like it: Live switching! Being able to switch between multiple camera angles, and create high quality streaming or finished content quickly without the need for post-production is a dream!

Download here

Native advertising displaces annoying, useless online ads

Native advertising displaces annoying, useless online ads

A quiet revolution is underway and you probably don’t know about it. Online advertising is dead as we know it. Almost no one clicks on annoying website banner ads – the click through rate is abysmally low. 10% of consumers go so far as to virtually erase online ads using some form of online ad blocker, like Ad-Aware. So what’s a marketer to do in 2015? How do you get an ad-wary audience to click on your brand content? Enter native advertising.

What is native advertising

Native advertising, like advertising, is paid content. Articles, infographics, videos, any digital content can be made into native advertising. What makes it different from a regular advert is that is is difficult to spot. It is designed to blend in with the regular content typically found in the publication. Often it isn’t even marked with the telltale ‘sponsored content’ banner. There are no standards or guidelines for publishers in labeling native ads.

Native adverts align with a site’s established editorial style and voice, and provides the kind of content that the site’s audience typically expects. It doesn’t look out of place on the site.

Native advertising gets results

Native ads are getting much love right now, because the click-through rates are much higher than typical advertisements with much stronger engagement.

“We just dipped our toe into the water this year, but I would say we’ll see a five- to 10-times increase over what we spent this year,” said Matt Eaves, VP-engagement at Cancer Treatment Centers of America.

This is true of almost all brands today. A simple Google search for native advertising shows that spending on native advertising is increasing exponentially as brands and businesses look for effective ways to build brand awareness and loyalty.

“Traditional digital advertising has become wallpaper,” said Jason Hill, GE’s global head of media strategy recently. “It doesn’t improve anyone’s experience on a site and readers, myself included, pretty much look past it.”

Native advertising is breaking long-held taboos. For instance, Forbes put a native ad for Fidelity on the cover of its magazine, which is traditionally considered editorial space for magazines. Fidelity reportedly paid $1 million for the ad which included two pages inside the magazine. Read more…

forbes native advert cover

 

Examples of great native ads

When done well, the ads are very effective and while they may not fit the notion of ‘going viral’, they are very engaging.

Levi’s on Instagram:

Levi posted pics of people wearing Levi’s in outdoor settings. The
photos looked like typical Instagram photos that friends post, but were in fact adverts. The public’s response was excellent. Read more…

levis native advert instagram

Universal Studios on Tumblr:
Universal released an animated GIF of one of the minions with just a link to download the image to promote the movie DespicableMe 2. In just 24 hours, it was the most liked and reblogged Tumblr ad of 2013. Read more…

And one notable native ad fail

Native ads don’t always work as planned. When the ads don’t blend in with their surroundings, results can be disastrous.

Church of Scientology on The Atlantic:
A story on ­Scientology’s success fell flat on this thought-leader site—readers clearly felt the article/advert didn’t meet the standards of the site and howled with outrage. It was offline within hours. Read more…

the atlantic church of scientology native advert

What’s a brand to do?

Done well, native ads can be interesting, informative and build a brand or sell a product. Natives ads are also becoming more important as readers increasingly use toward mobile devices, where traditional advertising is even less effective.

Small to medium sized businesses are behind the curve when it comes to this medium of advertising, but with a little bit of work on their part, they too can reap the rewards. Small to medium sized businesses should use promoted posts on Twitter and Facebook or content discovery platforms like Outbrain and Taboola to increase the reach and the value of their content marketing.